Sometimes coming up with ideas is hard. Usually when companies are trying to come up with new concepts they hold brainstorming meetings, but sometimes brainstorming in a large group is actually counter-productive. Perhaps a few good ideas get thrown out there, but dumb ideas are usually the loudest. That’s why brainwriting is actually better if you’re trying to come up with a little inspiration.
The brainwriting process starts with scribbling down ideas on cards and then once everybody is done, each member calmly reads their card aloud and explain their ideas in turn. Studies have shown that this inspiration-development technique actually generates 20% more ideas and 42% more unique ideas than traditional brainstorming.
To help with the idea-building process, Chicago-based firm, Simple Honest Work, is currently trying to Kickstart a card game, of sorts, that will make it easier to hold brainwriting sessions. The Brainstorm Deck includes 100 cards that contain a field for describing the idea and an area for drawing a visualization of the idea. The deck also includes cards with helpful cues, like “Think big like Claes Oldenburg!,” to inspire brainstormers to get creative with their ideas.
After the cards have been filled in, brainstormers are encouraged to talk about their ideas in a Cards Against Humanity-like game. In the first round, each idea is explained and receives a “pass” or “fail” mark. The cards that pass and make it to the second round goes through a voting system where each participant votes with a “Love It” or “Leave It” card which serves as a tally for ideas that the group will move forward with.
This isn’t the firm’s first foray into card games. Last year they released The Brand Deck, a game that helps companies define their brand, which has a similar gameplay to Cards Against Humanity. Even though they’re working on releasing their second card game, they are most notably known for designing Obama’s campaign back in 2008.
If you’re interested in funding their Kickstarter, go here.