Maintaining office culture can be hard when your company expands. When ad agency McGarrah Jessee hired their 100th employee, they celebrated by throwing a party complete with streamers and balloons. Now the agency has a team of around 140 people and they’re still growing. In order to fill new employees in with everything McGarrah Jessee, they came up with a solution that would allow them to explore the office and meet their new coworkers.
Being a company full of creative minds, the agency decided to make an interactive and visual presentation of sorts to fill new employees with key facts about the company. With the help of each designer at the agency, they assembled a deck of 48 “Culture Cards” that new employees collect during their first couple of days of work.
“As the agency got bigger, there was an idea to formalize what had been happening organically—the passing down of legends and company folklore—along with a need to communicate some Company 101 stuff,” said Heather Snow, marketing director at McGarrah Jessee. “We landed on cards because they lent a tactile quality to the stores. A printed, physical piece that was beautifully designed added gravitas. And we liked the interplay of the oral storytelling experience coupled with each employee having their own physical takeaway.”
During their first week at the office, new employees explore the agency searching for cards to add to their deck. Along the way, they get to spend one-on-one time with the staff to get to know the agency’s history and idiosyncrasies.