Emojis are a language entirely to themselves. Laughing faces, praying hands—they’re the new shorthand for texting friends, reacting to Facebook posts, and more. It’s no surprise, then, that some brands are going full emoji in their interactions with consumers. As any good brand knows, speaking the same language as your audience (especially Millennials) is the key to engaging them—even when “speaking” is typing. But how many brands are actually embracing emojis? Not enough.
Take a look at this infographic by Signal to find out why emojis are an effective form of communication, how brands can use emojis to show their brand voice, and why consumers [heart emoji] love them.