There’s a comforting spirit in the wake of or theory about what lies beyond death. It’s often the only way for many of us to reckon with the notion of our own non-existence or the tragic departure of others. As we venture through the years, we wonder what has happened to our beloved family and friends who have exited this life. We assign glowing traits to the afterlife as some kind of gleaming party, but the obvious flaw here is that we of course don’t know. Only those who bound pass the point of no return would. So it becomes a stylized tale of us imagining a promising world of _______.
It’s a curious angle to consider, so optimistic without first-hand experience. We yearn to know for sure. And that’s precisely why Argentinian ad agency Don has taken that narrative and played with it in a series of wonderfully curious ads. The execution is keen and simple. It’s the big revealing secret of what comes after death, only to be interrupted by a dedicated medical professional doing everything possible to save your life. You ain’t dead yet, bud.
See more of the ad series below.
[via Ads of the World]