Imaginary friends can look like anything. That’s what makes them so grand! If you can think up a quality, they can have it. Limitless in their powers, boundless in their support, they are the unreal world’s finest offerings. Whether it’s a jackrabbit opera singer who can fly or a goofball circus clown who can tickle a person without touching them, it’s possible and cool. The only downside is that they remain…well, imaginary—or at least some do. The V&A Museum of Childhood is changing that.
London’s wondrous, colorful museum wants you to “see the world through a child’s eyes.” To accomplish such a feat, the museum team enlisted the services of agency AMV BBDO, which took the wild, kooky, and beloved imaginary friends of children and brought them to life in the real world. Scattered about the city streets and walls, the silliest characters invite you to live by the museum’s moral code of valuing the creativity of the country’s youngest citizens. The visual campaign matches up flawless with the museum’s mission statement.
To enable everyone, especially the young, to explore and enjoy the designed world, in particular objects made for and made by children.
See the quirky imaginary friends of London’s youth below.
[via Ads of the World]