We live in an era where our modern age residents, with all their knowledge, still require documentaries to be reminded of what real food is in all its untouched, and therefore untainted, glory. At barbecues and dinner parties, Americans gush over short films they’ve seen about how the body doesn’t process an entire bag of Flamin’ Hot Cheetos the same way it would an organic banana. We are constantly informing others that we’ve been “eating right” lately in order to be held accountable when birthday cake comes around, because we caught an episode of a cooking show that showcased the endless possibilities ofMother Nature’s vast offerings. Yet the problem is that even once we, as individuals, return to a more plant-inclusive diet, we still have to come to terms with how many of those fruits and vegetables are actually ripe with chemicals — and the latest ads for Origen Organics want to remind you of that.
Created by agency Y&R Brazil, these advertisements are wake-up calls, informing you that, yes, pure food still exists. While any fruit or vegetable could appear straight from the earth or its foliage, there remains the gross possibility that, since much of our nation’s farmlands produce with cold factory-like optimization, you could wind up with uranium in lettuce, radium in strawberries, and tellurium in watermelons.
At first, you take up the notion these ads just want to remind you how fruits and vegetables are the building blocks of basic eating habits or the go-to components of real food. But they go beyond that. You not only have to take action in your diet, you have to pay attention.
See the shared knowledge in clever design below.
[via Ads of the World]