Shocking Diabetes Ads Feature Wounds Made of Sweets

Diabetes is a serious disease that causes many problems, the worst of which are painful foot sores that can require amputation. The idea is unpleasant, but it’s why public education about the condition is so important—and why sometimes shock value is the best way to get the message across.

That’s the tactic used in these creative albeit gory ads by The Diabetes Association of Thailand and Ogilvy & Mather Bangkok. The “Sweet Kills” campaign features detailed images of arms and legs covered in gaping wounds. The twist? These wounds are made of all the confections that can aggravate diabetes.

In the graphic images, an arm oozes chocolate. A knee drips with vanilla sauce. And a foot is exposed with cherries and strawberry filling. It’s hard to believe our favorite treats can look so sinister, but the juxtaposition is provocative in a can’t-stop-staring-at-a-car-crash sort of way. Disgusting? Yes. Effective? You’re damn right. See the ads below, and visit the American Diabetes Association for more info on Type 1 and Type 2 diabetes.




Vanilla Cake


Strawberry cake d3668b29457117.55f3ca42136c0 6e36cf29457117.55f3ca4217bda

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