Mommy blogger Angie, who gives her 4 year old daughter the nickname Mayhem to preserve some anonymity, noticed early on that her daughter was into fashion far more than a typical toddler. Mayhem withdrew interest from her pre-made princess dresses and started using Angie’s scarves and sheets to create her own dresses. In attempt to restore order in her closets, Angie suggested that they make dresses together out of paper. Mayhem was hooked and still is 9 months later, which is an eternity in toddler time, leading us to believe this is more than just a phase. Angie started the hashtag #fashionbymayhem and has begun gathering a following of people who can’t wait to see what the two will come up with next.[see_also]
In an interview with Mommyshorts, Mayhem’s mom explains how the design process is divided:
The ideas are pretty much a 50/50 split, but Mayhem constructs a lot more than most people would probably believe. That’s one of the best things about this project, I see her learning new skills every single day. At this point, she knows exactly how many sheets of construction paper she needs to make herself a top and a bottom. She can lay the entire thing out and tape it together all by herself. Definitely, the more complex designs have more of my time invested, but she’s literally always beside me learning something new if she’s not tearing or taping or gluing while I am.
Need help creating powerful branded content? Let Column Five hook you up.