The XXII Winter Olympic games have just begun in Sochi, Russia. Since the first Winter games took place in 1924 there are many things that have evolved; from an increase in the amount of competing countries, to the variety of the sports included… and it’s all reflected in the style of the official Olympic posters announcing the event. The designs for the games have changed drastically through the years, mirroring the fashions and trends of the time.[see_also]
In the beginning, the posters were paintings reminiscent of 1920s and ’30s travel-oriented art. As the Olympic games pushed onto the ’60s and ’70s, bold graphics were the fashion. Soon photography was utilized in the art, and today as with so many things, everything has gone digital. The posters from previous Olympics serve as a memory of the time when the world came together to compete and strive for excellence.
Speaking of excellence: we’re betting the next Winter games scheduled for Korea will feature a poster solidly better than the Sochi version… what’s up with that website address right smack in the middle? Check out the 90 year evolution below.
(Above: 1924, Chamonix, France)
1928, St. Moritz, Switzerland
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