Life is like ice cream, eat it before it melts.

Life is like ice cream, eat it before it melts. One lick at a time. That’s what Alexandra L Plesner believes. From a young age, she has been an ice cream enthusiast. Who hasn’t? But her penchant for ice cream was passed down through five generations of running a well-known family owned an ice cream shop in Austria. To pay an homage to the family business while pursuing her artistic side, she founded an artist collective in London dedicated to ice cream, which she believes is a symbol of life’s fragility. Here she works as creative project manager. The goal? “I Scream Factory explores perceptions of life through the medium of ice cream by delving into the metaphoric possibilities of the product.”


Plesner got the inspiration to call her collective I Scream Factory from this scene in the movie Down by Law. See more sultry models with frozen treats on Facebook and Tumblr. Alexandra L Plesner is also on Twitter. Find out more about the projects she has worked on here.

Above Photography by: Marie Zucker Below by: Takeshi Suga:

Photography by Sara Mautone:

Photography by Sara Mautone:

Installation by Alexandra Plesner (Photography by Spot Wei Feng Huang)

Lena Vazhenina:

Photography by Katya Sinkovskaya:

Photography by Ting Cheng:

Photography by Lena Vazhenina:

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