Look up in the air! It’s a bird, it’s a plane- no, it’s senior citizens sitting in white chairs, going about their daily tasks! German Installation artist Angie Hiesl made some jaws drop with these elderly people suspended 20 feet in the air on the streets of Montreal for Festival Transamerique this year. Hiesl premiered this concept in 1995 and has taken it all over the world to over 14 countries, including: Poland, Brazil, Colombia, and Perú, with local actors filling in the chairs at each location. The actors are at least 60 years of age, some over 70, and while in the chairs they perform everyday activities; like reading the newspaper, folding laundry, knitting, and eating snacks, as nonchalantly as possible as passersby look on with wonder (at least the ones who take notice).
Be sure to check out some of the reactions in the videos below; the first from Transamerique this year and the second from Malta Festival Poland in 2006. Angie Hiesl specializes in site-specific interventions and loves to shock people with her installations. You can see more of her projects on her website.
Need help creating powerful branded content? Let Column Five hook you up.