Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground. The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe.
Color is one of the first things people notice about a brand, and there are a few colors which get the most play: blue, red, black/grayscale, and yellow. 95 percent of companies only use one or two colors, 5 percent use more than two, 41 percent use text only, and 9 percent don’t feature the company name at all. These different variables are what make choosing a color scheme and logo tricky: do you play it safe and go with the majority, or blaze a trail on a less trodden path with a less certain outcome? This infographic created by Marketo doesn’t just look at the colors, but digs deeper and looks at specific industries, the colors they choose, and how they affect consumers. See where your business, place of work, blog, or favorite brand falls.
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