In December an amazing photo collection by Zhang Kechun, titled Yellow River Project, was selected as a finalist for the fourth annual Three Shadows Photography Award. The emotion that lies within each of these photographs gives one a feeling of sympathy for the devastating floods and further destruction that is happening in China. Zhang uses a masterfully subtle touch to convey his message. His choice of colors show the often suppressed news of how quickly the river is rising and the effect it has to the area which is home to many. Although the message is somewhat depressing, the photos possess a hopeful quality: one that the strong nation will prevail. What inspiration did Kechun have for creating this series? He poetically explains:
Then I was determined to go and follow its pace, with all my courage and my only presentable equipment –– a large format camera. That is the silent solemnity I can express. I have the knowledge that mountains and rivers are nothing a photographer may properly comment on, and behaviors like growling, making a bold pledge or a plaintive complaint on the presence of such an invariable being may look inappropriate. Now, it’s the moment that I must wake up my silent soul to quietly keep watch on it rolling for seasons, to stare at it through this journey, to drink a toast to it and sing a song, and to have a sleep beside it.
You can find more about Kechun and his work here.[see_also]
Need help creating powerful branded content? Let Column Five hook you up.