Imagine walking through a public space and having your music change as you stroll, fitting perfectly with each new setting like a soundtrack to your life. Can you picture it? Want it? Then check out BlueBrain’s location-aware albums.
To promote their latest tracks, BlueBrain, a Washington, DC-based music group comprising two brothers, launched a series of iPhone apps that play the band’s latest tracks according to the geographic location of its listeners in Manhattan and Washington. Their first release, The National Mall app, offers location-specific music to users in the Mall, a park in downtown Washington, and their second location-aware album, Listen to the Light, is designed for listeners in New York’s Central Park.
“Hundreds of zones within the Mall are tagged and alter the sound based on where the listener is located in proximity to them,” the BlueBrain blog explains. “Zones overlap and interact in dynamic ways that, while far from random, will yield a unique experience with each listen. The proprietary design that is the engine behind the app will stay hidden from view as the melodies, rhythms, instrumentation and pace of the music vary based on the listeners’ chosen path.”
The following video, Music for Landscapes, shows how BlueBrain created their second interactive, location-aware album, Listen to the Light, and serves as a mini documentary on the production process.
Want to learn even more about BLUEBRAIN? Check out the backstory behind Hays and Ryan Holladay’s innovative music concept in the TEDx Talk by Ryan below.
Need help creating powerful branded content? Let Column Five hook you up.