Known for its antics and bringing wild ideas to life, Rob Dyrdek’s Fantasy Factory show has certainly made a name for him in the world of crazy stunts. On Dec 17th, after reaching out to Chevy for funding on his latest looney idea, he successfully kickflipped a car. You heard that right. He took a new Chevy Sonic off an angled ramp to perform the first kickflip of a vehicle in history.
To take the campaign even further, Chevy hired Goodby Silverstein & Partners, along with Motion Theory and director Adam Sadowsky of Syyn Labs to take the Sonic sky-high for both a bungee jump and skydive. No one was able to be a passenger in the vehicle during the high-flying stunts, but if someone had the opportunity to get inside the vehicle during one of them, they might get close to Rob’s adrenaline rush when he flipped the car. Whether these stunts actually prove anything about the value of this car is up for debate, but they certainly do show just how far engineering and physics can bring ideas to life in advertising campaigns. Maybe Chevy will open up the next round of stunts to a lottery for passengers. If they do, you can sign me up immediately. I just hope that the flight suit comes with diapers for that first feeling of free fall in the drivers seat.
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