Data + Design Project

Typies Literally Launched All Over Barcelona

Thursday 11.08.2012 , Posted by

To mark Typie’s product launch they invited people on the streets of Barcelona to literally launch each letter of their cushion alphabet onto a moving couch with wheels! They filmed the entire experience from A to Z in one day from the beach to the plazas and every side street in between, then edited it into this awesome, fun video. One handed or two, between the legs or over the head, the throwing techniques were as different as the people who threw them. They used B for Ben, J for Jessica, P for Paul, etc. A unique cushion for each person’s initial.The last letter was thrown through Typie’s creator Soraia Balelo’s balcony window. [Read more…]

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