Data + Design Project

Seeking With Siri: SEO for the Mobile Search World

Wednesday 10.31.2012 , Posted by

The web is expanding exponentially, and thanks to smartphones, the mobile market is vastly becoming a major player in this sphere. The mobile web is the fastest growing online arena, now home to more than 4 billion connected smartphones. If statistics hold, mobile use will overtake desktop traffic by 2014. This is an important realization to be made, because no matter what type of business you run, your audience already is — or soon will be — on the mobile web, and reaching them on this platform should become a priority. [Read more…]

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How to Improve Google Adwords Quality Scores

Friday 10.05.2012 , Posted by

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure the people using their search engine get the most relevant sites regarding content, combined with the best navigation and overall ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.  [Read more…]

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The Great Skills Mismatch of Today’s Economy

Monday 01.23.2012 , Posted by

Millions of jobs have been lost and buried under the economic rubble of 2008, with only a ‘Hail Marys’ hope of resuscitation in the current economic climate. What isn’t as obvious is, at the heart of today’s 8.6 percent unemployment rate, sits the greatest skills mismatch our economy has ever seen. We have many Americans still training (or waiting) for jobs in industries which aren’t coming back. The grave of these industries will soon firmly reside in the ashes of the roaringly irresponsible financial times of 2008, with no hope of becoming a phoenix, and rising from the ashes to be born again. [Read more…]

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