5 Things You Can Learn From Red Bull’s Visual Content Strategy

In recent years, Red Bull has transitioned from a beverage brand to a full-blown media company with an exceedingly smart visual content strategy that takes content marketing to new heights. What are the keys to Red Bull’s world dominance? Here are the 5 things you can learn from their visual content strategy.

Visual Bits #314 > Taking It To The Extreme

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Red Bull Stratos: Skydiving From the Edge of Space

The Red Bull Stratos Mission is a mission teetering on the edge of space. It involves one man, one balloon, and one jump from the edge of space with the goal of breaking the speed of sound. Felix Baumgartner and his team of experts plan to lift him to 120,000 feet in a stratospheric balloon and make a freefall jump, hurtling towards Earth at supersonic speeds reaching 700 mph. By reaching these speeds, he hopes to be the first human to reach Mach 1 and break the sound barrier during a skydive freefall. 

Have You Ever Ridden A Bike Up A Tree?

:INCREDIBLE HUMAN SERIES: click here to see the complete series


Have you ever ridden a bike up a tree? The likely answer to that question is no as the vast majority of humans lack the skill to pull off such a feat.  Danny Macaskill on the other hand, does it on a regular basis amongst other tricks like front flips off buildings, riding along railings next to huge drop-offs, spins over stairs and much more.  He is a humble Scotsman who grew up riding trials bikes in the small village of Dunvegan on the Isle of Skye.  It almost sounds like a fairytale, but growing up in a town of only 2500 people far from everything is a great setting to get a young kid to spend most of his time riding a bike