Now this is some brilliant interactive marketing! When they wanted to pump up their slumping mid-day sales, Korean retailer Emart launched a highly unique and creative way to bring customers into the store and get them shopping online… and to do it they harnessed the power of the sun. How did I do it? They created a sculptural piece of marketing art which, much like a sundial, uses the angle of the sun to create a readable QR code at around noon each day. How clever is that?? [Read more...]
QR codes seem to be cropping up everywhere you look, from tags in electronics stores to flyers stapled to telephone poles… so it’s really nice to see this completely original project from David Sykes. To promote his newly launched website, Sykes created an 8 foot square model of a QR code using objects sourced directly from his studio. He then photographed the ‘cityscape’ of stuff from above and made 8×10 prints retaining the full frame of the shot. By including the studio floor and rebates in the image, he gave the whole piece a further sense of depth. Possibly my favorite aspect of the project was the mysterious way each print arrived at it’s recipient: in an anonymous photograph mailer with no mention of who it was from. Brilliant! [Read more...]
Christian Svanes Kolding, a director of media objects and films, recently created a clever crossword puzzle/QR Code mashup for his film THE THINGS WE KEEP. The piece was part of the TALK TO ME exhibit at the Museum of Modern Art in NY which used QR codes for each of its objects to give visitors easy access to more information on each item they viewed. Kolding’s dual purpose crossword design was in actuality a working QR Code and allowed museum visitors to watch his film on their smart phones (something not possible to do in the gallery without it). [Read more...]
This video contains some cool Easter eggs, and leads us down a bit of mathematical mystery using QR Codes and some fun scientific details. It basically has a lot to do with the 4th dimension (we think) and we will keep you apprised of what is coming next as it unfolds, but in the meantime, here are some M&Ms for you and ET to pick up on your way to outer space.