What Works in the Social Marketing Universe?

Whether you’re a business marketer, blogger, or artist looking to promote their work; learning how to utilize all the different tools and social media channels available will help you to survive in the vast, deep recesses of internet space. People who understand the importance of adding social elements to their marketing campaigns are the ones you constantly see popping up in your different social network feeds. By adding social elements, you’re not just helping customers encounter your content, but encouraging them to interact with your brand. This peer-to-peer word of mouth messaging is highly trusted and effective when it comes to amplifying the impact of a campaign.

Why Retailers Should Get On Board With Pinterest

Pinterest is making an actual vision board obsolete. People are flocking to the social networking site to keep a virtual space of recipes, decor ideas, fashion must-haves, beauty tips, and artwork. By now, most people are familiar with the pull Pinterest commands around the web in terms of driving traffic — as compared to other social networks. Almost two out of five consumers follow retailers through one or more social networking sites, with Pinterest users following an average of 9.3 retail companies… that is more than the average amount of Facebook and Twitter users. With so much happening on Pinterest, it only makes sense that retailers set up a Pinterest profile and interact with consumers on the platform.

Why is Pinterest So Addictive?

Over the last six months, Pinterest has seen itself explode all over the Internet, quickly becoming the rising star of the social media scene in a big way. From September 2011 to February 2012, the monthly unique visits to the Pinterest site grew over 866 percent. Pinterest is also beginning to give its rivals – Tumblr and Facebook – a run for their money when it comes to time spent on the respective sites. There are a few reasons why Pinterest has been performing so well: the design of the site, its massive appeal to a broad audience, a place of refuge from Twitter/Facebook, and its accessibility.