It’s harmless to put a logo on an object right? Maybe so, and yet it can fully change the way it is perceived. A fruit is something nice, tasty, and full of juicy goodness; yet with the simple addition of a corporate logo (such as Calvin Klein, Gucci or Louis Vuitton) it’s interesting how one will often interpret the object differently. [Read more...]
Breaking The Fifth Wall: Visual Essay On Our Perception
Yovcho Gorchev not only completed a masters in architecture, but a masters in film design as well. These combined interests of design and film have led him to become a narrative driven, mixed media artist. His latest endeavor, Breaking The Fifth Wall, entails Gorchev creating mind-blowing images in the GIF platform and using them to posit new theories of human perception, the diminishing value of physical space, and sensory experiments of a metaphysical nature. [Read more...]







