Data + Design Project

Rip Curl Ad: Wavepool Mirage Boardshort Video

Sunday 10.17.2010 , Posted by

In collaboration with Timeslice Films, Rip Curl took on an ambitious bullet-time campaign shoot in Malaysia’s Sunway Lagoon Wavepool with lead surfers Mick Fanning, Stephanie Gilmore, Owen Wright and Matt Wilkinson.

The revolutionary campaign captures surfing in a way never seen before, with the final visuals baring more resemblance to a fight scene from the famous Matrix movies than a promotional surfing video.

The two-day rental of Sunway Lagoon Wavepool allowed Rip Curl and Timeslice to operate in a more stable environment than the open ocean offers. The Rip Curl surfers were repeatedly towed into the machine-controlled waves by Jetski and their operational space was determined by the 52-camera rig set up in the pool.

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