Data + Design Project

Flipping Awesome: Jeep’s New Campaign is Just as Cool Upside Down

Wednesday 06.25.2014 , Posted by
1 Jeep

2 Jeep

Remember that old lady/ young lady optical illusion back in the day? Well Leo Burnett has created a modern day version featuring adorable animals. With a 180 degree turn, an endearing deer becomes a handsome seal, an Asian elephant becomes a graceful duck, and a majestic giraffe transforms into a playful penguin. The campaign is for Jeep with a tagline “See whatever you want to see.” We’ve done the flipping for you below for each set, so you don’t have to do any acrobatics or computer flipping. If this doesn’t make you want to buy a Jeep, I don’t know what will! [Read more...]


Illusions in the Sand: 3D Beach Art from Jamie Harkins

Monday 05.05.2014 , Posted by
Jamie Harkins Sand Illusions 1

Sometimes all you need to create magic are a few sticks, a bit of talent and a beach. When he’s not making music or painting, New Zealander Jamie Harkins is drawing fantastic 3D illusions in the sand with the help of his friends. Their anamorphic drawings feature M.C. Escher like stairways, skate parks, ocean scenes and more, and are only complete when someone poses on the beach to make the illusion real. [Read more...]


We’ve Got You Covered: People Matching Their Bodies to Book Covers

Thursday 02.27.2014 , Posted by
Corpus Libris 1

For anyone who adores books, this is one way to get far closer to those literary loves. Working a Thursday night at Skylight Books in LA, Emily Pullen grabbed a book and matched her body to the figure on the cover. Her friends and co-workers joined in, matching each of their bodies more or less perfectly with those on the books – everything from faces and eyeballs, to punching fists and flexing muscle men. It was addictive. [Read more...]


Floating Tree Illusion in Germany

Friday 01.03.2014 , Posted by
Hovering tree illusion 1

Whether you want to call it a rural intervention or illusory street art, this fantastic illusion created by Daniel Siering and Mario Shu is convincing. The duo wrapped a tree in Potsdam, Germany with plastic sheet, then carefully painted the background landscape to create the illusion of a tree cut in half. Here the top of the tree floats, suspended in space – and only a video can break the spell to show us exactly what’s happening. [Read more...]


Polkadots or Stripes? Lenticular Dress Changes Patterns Depending on The Viewer’s Perspective

Wednesday 11.20.2013 , Posted by


Ladies: can’t decide if you want to step outside in stripes or polkadots today? Have no fear because Dutch fashion designer Antoine Peters has created the perfect dress for you – and it has two different faces. His ‘Lenticular Dress‘ changes patterns depending on the viewers perspective. From one side the dress is clearly black and white stripes; from the other black and white polkadots. The design – though extremely striking in its effect, is created using an old fashioned method: pleats. [Read more...]


Paint a Hole in that Wall! German Street Artist “1010” Creates Colorful Street Art Illusions

Sunday 10.20.2013 , Posted by

1010 1

Here’s a different take on street art – german artist 1010 is painting convincing, colorfully banded holes in walls. The simple technique looks a lot like the work of a growing number of paper artists who are creating similarly layered artworks, but 1010 is reproducing that 3D technique on the flat. Even though they’re being painted on concrete walls, these pieces look real enough to reach inside and touch some color. [Read more...]


Ukranian Painter Masters the Art of Optical Illusion: Two Paintings in One

Wednesday 09.11.2013 , Posted by

1 Oleg Shuplyak

We’ve all seen the classic young lady or old hag optical illusion, but these oil paintings by Oleg Shuplyak are on a whole other level. Famous faces emerge from seemingly normal landscape backgrounds, leaving viewers double taking each piece to fully understand the different perspectives. In some instances the faces are what the eye recognizes first and stepping back, the smaller details that make up the face can be appreciated. Other times the eye is drawn to the landscape and finding the face is more of a challenge. [Read more...]


Felice Varini: Anamorphic Paintings Cover the World

Thursday 03.21.2013 , Posted by

Felice Varini Optical Illusions 1

At first they appear to simply be gigantic swooping shapes painted across buildings around the world… but find the correct focal point and they pop into astounding geometric forms. Swiss artist Felice Varini has been creating these massive pieces since 1979; starting small with room based installations, but later growing to pieces that cover entire villages and require a hike up a mountain to properly appreciate. His anamorphic paintings have impressed a generation of creatives, and continue to be emulated to this day. [Read more...]


Parquet: Is it a Rug or a Sculpture?

Tuesday 02.26.2013 , Posted by

daniella-mooney_parquetry_wood sculpture 1

It’s hard not to be confused by this new piece by Daniella Mooney. Seemingly a wood parquet floor climbs up over a wooden chair, changing into a thick, flowing rug. Even on second glance the illusion is hard to shake. This is the work of a master woodworker. [Read more...]


Funny Optical Illusions Part 2

Friday 01.18.2013 , Posted by


Our last optical illusions post was liked by many of our readers, so we have posted another one with images of strange scenarios caught at just the right moment or in just the right place. Featured here are some images by a wide selection of creative photographers that utilize nature, animals, plants and even time itself. [Read more...]

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