Learn the Neuroscience Behind Native Ads

As publishing evolves and audiences interact with online content in different ways, advertisers are trying to figure out how to best reach them. There are plenty of options—banner, display, native ads—but what works best? Neuroscientists are delving into the debate, looking at research into how our brains process visuals and drive actions.

Photographer Uses Brain Scanner to Find Out How People Wish They Looked

A straighter nose, bigger eyes, higher cheekbones: in a culture that glorifies physical perfection, many of us can immediately identify traits we would like to change about ourselves. Using a unique combination of photography and neuroscience, Scott Chasserot attempts to capture images of our perfect selves through his project Original/Ideal.

New Tech Gets Control of Your Moneybrain

image

With all of the Occupy Wall Street talk about division of wealth and the continued concerns about the world economy, it might seem like a good time to start depositing more money in a savings account… but for many, saving that money for a rainy day is a very difficult challenge. You came here for good news though, right? Recent studies have been revealing parts of the brain that encourage some of us to be better savers than others, and now a new technology might be able to bring out the rational money saver in all of us.