Data + Design Project

Music Video Shows MRI of Artist while Singing

Monday 02.04.2013 , Posted by

SIVU 2 (1)

In this video directed & edited By Adam Powell, British music artist Sivu goes into an MRI machine, singing his song “Better Man Than He” for an unconventional kind of film. Inspired by the work of a small London Charity called CLEFT, who research children born with cleft palate and lips at St Bartholomew’s Hospital, the artist became “obsessed with the idea of capturing images without conventional cameras/lenses – This seemed like a perfect opportunity to capture something somewhat unique and take a glimpse into an amazing & fascinating world.” With the help of Doctors Marc E. Miquel & Andrew D Scott this music video was made possible. Watching the tongue and brain move as Sivu sings is completely mesmerizing and I’ve been walking around with this cool song stuck in my head ever since. [Read more…]

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