Filmed on location in London, Paris, Barcelona and Beijing, this quartet of beautifully produced commercials are almost too seductive to be considered ad material… but that makes them more perfect still. Each film follows a hopeful traveler finding their way about the city, meeting new friends and enjoying the sights. The over exposed images are overlayed with crisp motion graphic typography that describes the scene in local tongue. The effect is elegant, educational and moving.
We think this inspiring advertisment from Mercedes hits all the right points. The clip, set to moving music and featuring great vintage film footage, quotes noteworthy historical figures, all of which made doubtful remarks about now commonplace technology.
In 1975 Hervé Poulain, French racing driver and auctioneer, had a dream to combine his two loves: driving and art. He hit upon the solution when he asked his friend and well known artist Alexander Calder to paint his BMW 3.0 CSL with a custom scheme for the 1975 Le Mans. After the tremendous response to this rolling piece of art, BMW established their now frequently updated Art Car Collection.
Today we take a trip down memory mountain, looking at some of the iconic snowboard ads that put the sport on the map. Snowboarding hasn’t always been the popular ride of the slopes that it is today; not long ago, some of us might remember, it was actually shunned by most of the ski parks. Boarders would literally have to hike to the top of a slope or get a snowmobile ride just to cut a line through some powder.
So give thanks for the pioneers of snowboarding and board on! [Read more...]
You wouldn’t often think of technology as being controversial, but in their effort to promote products, big tech corporations have sometimes pushed the limits of comfort just a bit far. Here we bring you tech ads that had their plugs pulled from giants such as Microsoft, HP and Apple.
Microsoft: Nothing like setting the bar low with an Internet Explorer 8 video that features puking and vomiting and barfing and…
With a flash, the BMW company has come up with a novel new advertising technique that literally burns their logo into the viewers’ eyes. Locating a flash unit behind a movie projection screen, their logo is brightly flashed onto the screen near the end of this motorcycle ad. Viewers only experience a quick unidentifiable flash, but when the ad finishes and viewers are instructed to close there eyes, the logo appears in their vision… and slowly fades away.
Using the same effect as briefly looking at the sun or a camera flash, the way the effect works is simple. The way it effects the unsuspecting audience, however, really leaves a mark. [Read more...]
Looking like giant nests or bee hives made out of lathe, the new interior of the Hermès boutique in Paris looks warm and inviting. Envisioned by the design house Rena Dumas Architecture Intèrieure, three large organic structures rise from the floor creating implied rooms to house Hermès products. Two other tube-like shapes welcome visitors into the space as they decend the staircase into the old re-purposed pool of the Hotel Lutetia.
See the video at the bottom of this page for an opening day walk through with designer Hubert de Malherbe.