#BrandCrush: Who Gives a Crap? This Mail Order Toilet Paper Company.

This week’s #BrandCrush is a seriously different kind of company – they sell toilet paper through the mail. Getting TP delivered to your front door hasn’t exactly gone mainstream (even though there are plenty of options on Amazon), but an Australian company has a business model that’s giving plenty of reasons to do it.

Here are 3 ways the perfectly named Who Gives a Crap is creating an incredible brand, one roll at a time.

Learn the Neuroscience Behind Native Ads

As publishing evolves and audiences interact with online content in different ways, advertisers are trying to figure out how to best reach them. There are plenty of options—banner, display, native ads—but what works best? Neuroscientists are delving into the debate, looking at research into how our brains process visuals and drive actions.

ONDU: A Pinhole Camera Launching With a Very Snappy Campaign

When it comes to getting projects off the ground, there’s nothing like Kickstarter. But, when it comes to Kickstarter, there’s nothing more important than a good campaign. ONDU is one of those projects. Elvis and Benjamin Halilović are the two brothers behind the slick little pinhole camera that combines good design with top-notch production to create a campaign that’s going sky high – already crushing their $20k funding goal by over $60k. Let’s look at a few aspects of this Kickstarter campaign that make it really snap.

This Billboard Features Digital Parking Helpers

Squeezing your car into a tight parallel parking spot is never easy, but if you have help it’s a whole lot better. Fiat took that idea pretty far with a new ad campaign created by Leo Burnett Germany. Using a digital screen and a series of very helpful actors, they used custom software and a set of sensors to measure the distance behind a driver’s rear bumper. They then synchronized the images of the actors to neatly guide them into the spot.

Real Estate Broker Gives Tours of House… From a Hand-Built Roller Coaster

If you thought buying a house had its ups and downs, this real estate broker will really give you a ride. He built a miniature roller coaster through a house he’s selling in Ermelo, Netherlands, giving potential buyers a thrill filled tour of the house complete with recorded highlights of its features. They do say people buy on an emotional high…

5 Things You Can Learn From Red Bull’s Visual Content Strategy

In recent years, Red Bull has transitioned from a beverage brand to a full-blown media company with an exceedingly smart visual content strategy that takes content marketing to new heights. What are the keys to Red Bull’s world dominance? Here are the 5 things you can learn from their visual content strategy.

Unreal! 75% of IKEA Product ‘Photographs’ are Actually Computer Generated

Next time you look through an IKEA catalogue remember this: 75% of those photos aren’t even photos. That’s right, from the incredibly natural looking interior ‘photographs’ to the product images themselves, many are actually very well done CGI renderings. Perhaps this is why their images look so impossibly perfect.

In France (Among the Most Depressed Countries in the World) Anti-Stress Adult Coloring Books Now Outsell Cookbooks

France is now the world leader in coloring book sales, thanks to a genius marketing move that sees words like “anti-stress” and “art therapy” in large letters on their covers. Really, this affect is no secret: like meditation or exercise, making art quiets the mind and breaks our stressful focus on worries we often have no control over. Now people in France, especially women, have taken up coloring as a method of stress reduction… and coloring books have now surpassed cookbooks in sales.

Excuse Me Sir, You Have a Ferret on Your Face

There’s facial hair, and then there’s strapping a live, sharp clawed animal to your face. Either way it’s pretty manly. That’s the gist behind this 3 part series of photo manipulations that sees various members of the Mustelidae family keeping faces warm (no men or animals were harmed in the making).

The series was created by image production company Electric Art of Sydney for Schick New Zealand and their “Free Your Skin” campaign.

But honestly – if you had a beard this gloriously alive, would you really want to shave it off?

Elaborate Book Sculptures Tower Over Customers in Japanese Bookstores

1 Japan Book Towers

In bookstores throughout Japan, there is a new marketing trend- stacking books like kids on Adderall playing Jenga. Known as Tawaa Tsumi (Japanese for “tower pile”, bookstore employees spend hours transforming books into these beautfiul, massive sculptures. With fancy spiral designs and clever variations, some look with awe, while others complain that this process is not good for books. Could this aesthetic demand be contributing to Karōshi (death from overwork) in Japanese bookstore workers?