In a time long before Photoshop, when advertising departments looked something like the set of Mad Men and every piece of art was hand-crafted, this advertising campaign from the Ethyl Corporation was highly ambitious and still succeeds in capturing our eye. The once giant Ethyl Corporation is a manufacturer of fuel additives designed to stop engines from knocking better than fuel without – a point driven home by this vintage series of ads… after all, a collie is very different than a cauliflower. [Read more...]
Printing Heaven: These Business Cards Are A Cut Above
Sometimes you just run across a company that’s doing it right. Here at Visual News / Column Five, we recently had some postcards printed for us by Moo.com and were seriously impressed with the quality, ease of creating them and level of customization. Many of you know this is a market that is majorly hit or miss, with plenty of lesser companies producing far inferior product with a multitude of printing errors. These are very well printed, on high-quality paper stock and something you can be proud to give someone… they even feel good in your hand. Because of our great experience, we wanted to feature a few of their pre-designed business cards, many of which are affordable and so customizable it will look like you spent loads getting design work done… heck, they even make it look seriously cool to be a plumber [Read more...]
Having a Rough Day? Have an Emergency Compliment.
Some days it feels like the only things we hear are negative: from a boss wondering why that impossibly big task isn’t done, to a friend telling you about the spinach you’ve had in your teeth for an hour… or even your old printer whining as it eats the tenth piece of paper.
Well, have no fear, Emergency Compliment is here. [Read more...]
An Annual Report Expressed with Contemporary Art
Some of the most interesting ideas come from the merging of many different concepts. In the case of this new advertisement from Germany based ad agency Jung von Matt, they have combined installation art, the infographic and their specialty, advertising. The result is one very different way to display their client L-Bank’s Annual Report. [Read more...]
25 Incredibly Creative Bench Ads
Although park benches may not be the first thing that comes to mind when contemplating creative advertising, many times its the places you least expect that you find the greatest examples of what you’re looking for. As a case in point, consider the following bench advertisements. With everything from Amnesty International to Pampers, these are 25 incredibly creative bench ads. [Read more...]
Crosswalk Promotes Walking with Green Footprints
How do you promote the benefits of walking versus driving to people? In the case of this beautiful design from China, the answer was footprints. Using a street-wide canvas printed with the image of a leafless tree, pedestrians acted as the creators life, giving the tree leaves as they walked over the image. Large foam pads soaked with environmentally friendly, quick drying paint were placed at the streets edge. As passerby crossed the street their footprints left the image of a fully leafed and healthy tree – a symbol of healthy air and a clean environment. [Read more...]
Powered by the Sun: A Clever QR Code For Noon Deals
Now this is some brilliant interactive marketing! When they wanted to pump up their slumping mid-day sales, Korean retailer Emart launched a highly unique and creative way to bring customers into the store and get them shopping online… and to do it they harnessed the power of the sun. How did I do it? They created a sculptural piece of marketing art which, much like a sundial, uses the angle of the sun to create a readable QR code at around noon each day. How clever is that?? [Read more...]
The Price of Free: What’s the Freemium Economy About?
There are tons of great things out in the tech world right now that are free: social networking sites, productivity apps, games, and music sites are all jumping on the bandwagon. What exactly is freemium, and how does a business plan like this ever expect to make money? Freemium is a portmanteau of “free” and “premium,” and is a marketing model based on the idea of charging absolutely nothing for a basic product or service — and the Android and iPhone app stores are filled with them. [Read more...]
A Family Tree of Creative Business Neighbors
When you work among nearly 70 creative businesses, individuals and organizations — from a BBC office to a playhouse and even a life drawing school — what do you do to introduce everyone? Create a beautiful infographic of course! Split recently produced a family tree of their very creative neighbors for the first ever Quarry Hill Social, an event designed to not only raise public awareness but also foster relationships between the many highly crafty and cultural businesses tucked into Quarry Hill in Leeds U.K. [Read more...]















