Data + Design Project

In France (Among the Most Depressed Countries in the World) Anti-Stress Adult Coloring Books Now Outsell Cookbooks

Wednesday 06.11.2014 , Posted by
French coloring books 2

France is now the world leader in coloring book sales, thanks to a genius marketing move that sees words like “anti-stress” and “art therapy” in large letters on their covers. Really, this affect is no secret: like meditation or exercise, making art quiets the mind and breaks our stressful focus on worries we often have no control over. Now people in France, especially women, have taken up coloring as a method of stress reduction… and coloring books have now surpassed cookbooks in sales. [Read more...]

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Excuse Me Sir, You Have a Ferret on Your Face

Sunday 06.01.2014 , Posted by
SCHICK-Animal-Beards-FERRET-web

There’s facial hair, and then there’s strapping a live, sharp clawed animal to your face. Either way it’s pretty manly. That’s the gist behind this 3 part series of photo manipulations that sees various members of the Mustelidae family keeping faces warm (no men or animals were harmed in the making).

The series was created by image production company Electric Art of Sydney for Schick New Zealand and their “Free Your Skin” campaign.

But honestly – if you had a beard this gloriously alive, would you really want to shave it off? [Read more...]

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Elaborate Book Sculptures Tower Over Customers in Japanese Bookstores

Sunday 10.13.2013 , Posted by

1 Japan Book Towers

In bookstores throughout Japan, there is a new marketing trend- stacking books like kids on Adderall playing Jenga. Known as Tawaa Tsumi (Japanese for “tower pile”, bookstore employees spend hours transforming books into these beautfiul, massive sculptures. With fancy spiral designs and clever variations, some look with awe, while others complain that this process is not good for books. Could this aesthetic demand be contributing to Karōshi (death from overwork) in Japanese bookstore workers? [Read more...]

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A Duck is Different than a Buck: 50s Ethyl Gasoline Ads

Thursday 02.21.2013 , Posted by

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In a time long before Photoshop, when advertising departments looked something like the set of Mad Men and every piece of art was hand-crafted, this advertising campaign from the Ethyl Corporation was highly ambitious and still succeeds in capturing our eye. The once giant Ethyl Corporation is a manufacturer of fuel additives designed to stop engines from knocking better than fuel without – a point driven home by this vintage series of ads… after all, a collie is very different than a cauliflower. [Read more...]

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Printing Heaven: These Business Cards Are A Cut Above

Wednesday 01.09.2013 , Posted by

Moo1

Sometimes you just run across a company that’s doing it right. Here at Visual News / Column Five, we recently had some postcards printed for us by Moo.com and were seriously impressed with the quality, ease of creating them and level of customization. Many of you know this is a market that is majorly hit or miss, with plenty of lesser companies producing far inferior product with a multitude of printing errors. These are very well printed, on high-quality paper stock and something you can be proud to give someone… they even feel good in your hand. Because of our great experience, we wanted to feature a few of their pre-designed business cards, many of which are affordable and so customizable it will look like you spent loads getting design work done… heck, they even make it look seriously cool to be a plumber [Read more...]

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Having a Rough Day? Have an Emergency Compliment.

Monday 10.29.2012 , Posted by

Some days it feels like the only things we hear are negative: from a boss wondering why that impossibly big task isn’t done, to a friend telling you about the spinach you’ve had in your teeth for an hour… or even your old printer whining as it eats the tenth piece of paper.

Well, have no fear, Emergency Compliment is here. [Read more...]

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An Annual Report Expressed with Contemporary Art

Wednesday 10.17.2012 , Posted by

Some of the most interesting ideas come from the merging of many different concepts. In the case of this new advertisement from Germany based ad agency Jung von Matt, they have combined installation art, the infographic and their specialty, advertising. The result is one very different way to display their client L-Bank’s Annual Report. [Read more...]

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25 Incredibly Creative Bench Ads

Friday 09.07.2012 , Posted by

Although park benches may not be the first thing that comes to mind when contemplating creative advertising, many times its the places you least expect that you find the greatest examples of what you’re looking for. As a case in point, consider the following bench advertisements. With everything from Amnesty International to Pampers, these are 25 incredibly creative bench ads. [Read more...]

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Crosswalk Promotes Walking with Green Footprints

Tuesday 09.04.2012 , Posted by

How do you promote the benefits of walking versus driving to people? In the case of this beautiful design from China, the answer was footprints. Using a street-wide canvas printed with the image of a leafless tree, pedestrians acted as the creators life, giving the tree leaves as they walked over the image. Large foam pads soaked with environmentally friendly, quick drying paint were placed at the streets edge. As passerby crossed the street their footprints left the image of a fully leafed and healthy tree – a symbol of healthy air and a clean environment. [Read more...]

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What Works in the Social Marketing Universe?

Wednesday 08.29.2012 , Posted by

Whether you’re a business marketer, blogger, or artist looking to promote their work; learning how to utilize all the different tools and social media channels available will help you to survive in the vast, deep recesses of internet space. People who understand the importance of adding social elements to their marketing campaigns are the ones you constantly see popping up in your different social network feeds. By adding social elements, you’re not just helping customers encounter your content, but encouraging them to interact with your brand. This peer-to-peer word of mouth messaging is highly trusted and effective when it comes to amplifying the impact of a campaign. [Read more...]

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