Data + Design Project

KT Tape Brightens the London Olympics

Thursday 08.09.2012 , Posted by

Besides a ridiculous amount of neon on shoes, shorts, tops and jackets adorning the sinewy bodies of the world’s top athletes this year at the 2012 London Olympics, there’s also brightly colored tape decorating their bodies. It’s KT Tape, and it’s used to prevent injuries, and help the body recover from a hard day out on the training grounds or in the competition arenas. It’s applied to the lengths of their dense, rugged muscles to help aid aching joints, shin splints and tennis elbows. Olympic athletes from track and field stars, to soccer players and water polo swimmers have all been known to use it. [Read more...]

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Projecto Olimpico: An Olympic Poster Series for Brazil

Tuesday 06.12.2012 , Posted by

The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad, are scheduled to take place in London, England, from 27th of July to the 12th of August. To commemorate this event, the Brazilian daily newspaper O Estado De S. Paulo enlisted the talents of graphic designer Emma Butler to create a series of posters to feature each of the sports Brazil will be competing in at the 2012 Olympics. [Read more...]

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