It’s harmless to put a logo on an object right? Maybe so, and yet it can fully change the way it is perceived. A fruit is something nice, tasty, and full of juicy goodness; yet with the simple addition of a corporate logo (such as Calvin Klein, Gucci or Louis Vuitton) it’s interesting how one will often interpret the object differently. [Read more...]
In the wake of a zombie apocalypse, things might get a whole lot more dead around here. If zombies started running the place – dead brains and all – you can imagine brands might need to start marketing there products a little, shall we say… unorthodoxly. That’s what designer/artist Ben Fellowes imagined: he’s reworked a whole line of popular logos, from Starbucks to FedEx, and made them a lot more gruesome just in time for Halloween day. [Read more...]
We’re all familiar with knock-off Nike shoes and Louis Vuitton handbags coming out of factories in China, India and beyond. Often, telling the real thing from the copy is a pretty difficult task without a side-by-side comparison… even down to the logos the original company pays massive advertising bills to burn into our minds. So that’s familiar, but what about on the large scale level of car companies? [Read more...]
What would happen if large corporations actually ran their companies with our best interests in mind? Their logos might look a bit more like these new editions in design wiz Viktor Hertz’s ongoing series: Honest Logos. Each design remixes the original, replacing their name with something more closely representing a stereotype behind what the company really brings to the world. The results are as refreshing as a grande caramel-mocha Frappuccino with whipped-cream and caramel drizzle… but a whole lot less fattening. [Read more...]
Duking it out every day with advertising designed to make their brand look the best, these mash-ups of ubiquitous corporate logos beg the question: just how different are major brands like Coke and Pepsi? The series, titled Brandversation, remakes the logos of famous companies using the logo from their arch rival as the paintbrush. Company slogans are also reversed, bringing to light the possibility that, in many minds, they may be just as appropriate for either business. The brain child of Romanian graphic designer Stefan Asafti, you can find more of his work on behance.net. [Read more...]
Bringing life to common text, Kinetic typography lends captivating emotion to our reading, which when combined with interesting lyrics or monologue, can have a profound effect. The format however, has become quite standerdized and predictable, with each new iteration seeming to copy the last. Here are three examples we feel stand out from the crowd [Read more...]
