These whimsical animals might at first appear to be made of funky 60s amoeba shapes, conveniently fitted together to make a cute creature… but a closer look reveals that those shapes are actually letters spelling the name of the animal they’re creating. The clever images are the work of Dan Fleming, a British/Australian graphic designer who works in brand identity and logo design. These images look like they could be the perfect logos for a future zoo redesign or inspiration for motion graphics on Animal Planet. [Read more...]
In the wake of a zombie apocalypse, things might get a whole lot more dead around here. If zombies started running the place – dead brains and all – you can imagine brands might need to start marketing there products a little, shall we say… unorthodoxly. That’s what designer/artist Ben Fellowes imagined: he’s reworked a whole line of popular logos, from Starbucks to FedEx, and made them a lot more gruesome just in time for Halloween day. [Read more...]
We’re all familiar with knock-off Nike shoes and Louis Vuitton handbags coming out of factories in China, India and beyond. Often, telling the real thing from the copy is a pretty difficult task without a side-by-side comparison… even down to the logos the original company pays massive advertising bills to burn into our minds. So that’s familiar, but what about on the large scale level of car companies? [Read more...]
The MIT Media Lab has recently created a new and novel identity unlike any we’ve seen before. Intended to embody a “spirit of transparency, mutual inspiration and collaboration,” it features a logo made of three mobile black squares with colorful extrusions. Based upon a computer algorithm, the logo modifies itself to create a unique representation chosen by each team member. Thus each person can claim and own an individual shape that can be used on their business card or personal website, while program wide the design will be a fixture on all collateral, business cards, letterheads, websites, animations and signage. It’s darn clever stuff.