Ok, ready for a look at Google’s new logo? Take a glance at the example below… and don’t blink. That’s right, they’ve adjusted the logo by mere pixels – but when you’re as big as they are, absolutely no change goes unnoticed. [Read more…]
Some logos were just meant to have babies. Take the Crocs logo and set it up with the Lacoste crocodile and what do you get? Some majorly jarring fashion and a logo that fits together all too well. That’s the gist behind Ryan Loomis‘ intriguing project Logo Mashups. He’s taking some of the most iconic brands and matching them with their most appropriate brand buddy. [Read more…]
The products created by soft-drink companies rarely change, so how do you keep your brand feeling fresh, relevant and enticing? Redesign the can! Soft drinks have been a part of world culture since the early 20th century, with their iconic logos often dominating the landscape and making a mark on the subconscious of thirsty nations. Travel to cities like New York and you’ll see gigantic Coca-Cola billboards towering overhead, brightly displayed in neon and on jumbo-trons. Travel through countries like India and entire buildings can be haphazardly covered with dozens of individual signs featuring their ubiquitous logos. [Read more…]
These whimsical animals might at first appear to be made of funky 60s amoeba shapes, conveniently fitted together to make a cute creature… but a closer look reveals that those shapes are actually letters spelling the name of the animal they’re creating. The clever images are the work of Dan Fleming, a British/Australian graphic designer who works in brand identity and logo design. These images look like they could be the perfect logos for a future zoo redesign or inspiration for motion graphics on Animal Planet. [Read more…]
In the wake of a zombie apocalypse, things might get a whole lot more dead around here. If zombies started running the place – dead brains and all – you can imagine brands might need to start marketing there products a little, shall we say… unorthodoxly. That’s what designer/artist Ben Fellowes imagined: he’s reworked a whole line of popular logos, from Starbucks to FedEx, and made them a lot more gruesome just in time for Halloween day. [Read more…]
We’re all familiar with knock-off Nike shoes and Louis Vuitton handbags coming out of factories in China, India and beyond. Often, telling the real thing from the copy is a pretty difficult task without a side-by-side comparison… even down to the logos the original company pays massive advertising bills to burn into our minds. So that’s familiar, but what about on the large scale level of car companies? [Read more…]
The MIT Media Lab has recently created a new and novel identity unlike any we’ve seen before. Intended to embody a “spirit of transparency, mutual inspiration and collaboration,” it features a logo made of three mobile black squares with colorful extrusions. Based upon a computer algorithm, the logo modifies itself to create a unique representation chosen by each team member. Thus each person can claim and own an individual shape that can be used on their business card or personal website, while program wide the design will be a fixture on all collateral, business cards, letterheads, websites, animations and signage. It’s darn clever stuff.