Data + Design Project

KT Tape Brightens the London Olympics

Thursday 08.09.2012 , Posted by

Besides a ridiculous amount of neon on shoes, shorts, tops and jackets adorning the sinewy bodies of the world’s top athletes this year at the 2012 London Olympics, there’s also brightly colored tape decorating their bodies. It’s KT Tape, and it’s used to prevent injuries, and help the body recover from a hard day out on the training grounds or in the competition arenas. It’s applied to the lengths of their dense, rugged muscles to help aid aching joints, shin splints and tennis elbows. Olympic athletes from track and field stars, to soccer players and water polo swimmers have all been known to use it. [Read more...]