True Colors: What Brand Colors Say About A Business

Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground. The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe.

Social Landmarks Around the World

With the summer vacation season now upon us, Facebook has dipped into its check-in data to figure out the locations of the world’s most social landmarks. The data covered 25 cities worldwide, and the most popular social landmarks included sports arenas, public areas, amusement parks, concert arenas, and shopping malls. People love checking into their favorite spots, whether to celebrate memories with family and friends, or make them jealous because they might be missing out on an amazing time. Some of the most popular check-ins are an obvious no-brainer — like Times Square in NYC or the Coliseum in Rome, Italy — others will totally surprise you, and places left off the list will leave you scratching your head as to why they didn’t make the cut.

The Unselfish Reasons Why People Write Online Reviews

We’ve all been out looking for a new restaurant or service to try, and when we see reviews online, it lets us know people are talking about them — good or bad. With so much content, services, and businesses out there (especially on the web) more and more consumers are flocking to online review sites, forums and apps to share their opinions. As we’ve all learned from social media, people like to talk, and they like to share… so it’s a logical conclusion that the best way for people to get their opinions heard and share their experiences with the masses is by posting their reviews of businesses here online.

The Generation Gap In Computer Security

Our lives are hurtling faster and deeper into the new digital world we’re creating. Now, with the broad adoption of digital media and social networking, combined with an increasing amount of sensitive data being stored online, personal security is becoming more important than ever. As with most things in life, the importance of computer security increases in priority with age. Different generations understand the problem of online security differently, but does the younger and more tech-savvy Gen Y user  manage computer security more effectively, or does the more mature baby boomers guard their personal information and data better?

9 Shocking Facts About the Food Industry

Modern farming techniques have changed the way America produces food. The U.S. grows more corn than any other country on the planet. These modern farming techniques, combined with massive government subsidies, have turned corn into an incredibly productive — and incredibly cheap — crop. 90 million acres of corn are farmed every year in the U.S., and < 1% of that is sweet corn, the type people actually eat. So, what is the corn being produced and used for? To worsen the American diet and enlarge waistlines?

How Much Data is Created Every Minute?

The Internet has become a place where massive amounts of information and data are being generated every day. Big data isn’t just some abstract concept created by the IT crowd, but a continually growing stream of digital activity pulsating through cables and airwaves across the world. This data never sleeps: every minute giant amounts of it are being generated from every phone, website and application across the Internet. The question: how much is created, and where does it all come from?

The Secret to a Sound Ocean

Acoustics mean different things to different species. As humans, we need sound to hear our favorite music, the roar of the crowd (insert activity here), and sirens so we don’t get flattened by a firetruck or freight train. While hearing is an enjoyable part of living a fulfilled life, we can get by without it. Whales on the other hand, have a harder time. Whales are auditory creatures, meaning hearing is essential to their communication, navigation, feeding, and breeding. Imagine if we couldn’t hear then we couldn’t breed? I’d rather go blind.

Smile for the Cell Phone! – New Photography Trends

When was the last time you used a point and shoot camera to capture a photo? If you’re like most Americans, it’s been awhile. As the quality of mobile phone cameras continues to improve, more and more people are leaving their point and shoot cameras at home, preferring the ease of one “tool” for everything. It’s no wonder that Kodak has recently declared bankruptcy. Over the past year, the percentage of all pictures taken with a mobile phone has increased by ten percent. As the purchase of point and shoot cameras continues to drop, mobile phone sales even surpassed personal computers for the first time in 2011.

Student Loan Debt: How Big Will the Bubble Grow?

It’s universally understood that college is an expensive place, and there’s no easy way of escaping graduation without incurring some amount of debt. The real question is, “just how much?” When you talk to people about their student loans, it’s not uncommon to hear them bragging about only owing $10,000 – which isn’t too bad for a quality education – but there are people who graduate with so much more than that. The sheer explosion of student loan debt has many people worrying that we are watching another financial bubble in the making.

The Bountiful Year: A Visual Guide To Seasonal Produce

The best chefs in the world will tell you a dish is only as good as its ingredients. Every kind of produce tastes better at the height of its season. Tomatoes are juicier, strawberries are sweeter, and pretty much any other fruit, vegetable, or herb is better when eaten during its natural harvest.