Data + Design Project

IKEA Perfectly Parodies Apple in Their Latest Catalogue Launch – The ‘bookbook’

Thursday 09.04.2014 , Posted by
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You really have to love IKEA sometimes. Their latest catalogue launch is a hilarious sendup of an Apple ad – pulling off the announcement with the perfect dose of fanatical sincerity Apple does so well.

“Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar,” says Jorgen Eghammer, IKEAs “Chief Design Guru.” [Read more…]

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Unreal! 75% of IKEA Product ‘Photographs’ are Actually Computer Generated

Thursday 08.28.2014 , Posted by
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Next time you look through an IKEA catalogue remember this: 75% of those photos aren’t even photos. That’s right, from the incredibly natural looking interior ‘photographs’ to the product images themselves, many are actually very well done CGI renderings. Perhaps this is why their images look so impossibly perfect. [Read more…]

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VISUAL BITS #163 > IKEA Instructions for Stonehenge

Wednesday 03.07.2012 , Posted by

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