Data + Design Project

Unreal! 75% of IKEA Product ‘Photographs’ are Actually Computer Generated

Thursday 08.28.2014 , Posted by
Ikea featured

Next time you look through an IKEA catalogue remember this: 75% of those photos aren’t even photos. That’s right, from the incredibly natural looking interior ‘photographs’ to the product images themselves, many are actually very well done CGI renderings. Perhaps this is why their images look so impossibly perfect. [Read more...]

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VISUAL BITS #163 > IKEA Instructions for Stonehenge

Wednesday 03.07.2012 , Posted by

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