Data + Design Project

Life is like ice cream, eat it before it melts.

Saturday 10.13.2012 , Posted by

Life is like ice cream, eat it before it melts. One lick at a time. That’s what Alexandra L Plesner believes. From a young age, she has been an ice cream enthusiast. Who hasn’t? But her penchant for ice cream was passed down through five generations of running a well-known family owned an ice cream shop in Austria. To pay an homage to the family business while pursuing her artistic side, she founded an artist collective in London dedicated to ice cream, which she believes is a symbol of life’s fragility. Here she works as creative project manager. The goal? “I Scream Factory explores perceptions of life through the medium of ice cream by delving into the metaphoric possibilities of the product.” [Read more…]

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