Every day, we are A/B tested, our behaviors logged, our clicks processed through algorithms, our locations turned into heatmaps; we are numbers to giant machines trying to understand our behaviors. What does all this data mean? What can it really tell us? Think with Google, a eloquent industry roundup of insights, trends and analysis, is trying to fill the gaps and share the vast dataset that is Google.
Whether you’re a non-profit looking for better ways to raise money or an ad agency in need of an edge on the next digital campaign, Google has hundreds of articles and insights to supercharge your next endeavor.
When Google was founded by Larry Page and Sergey Brin in 1998, their mission statement was simple: “To organize the world’s information and make it universally accessible and useful,” influenced by the motto, “Don’t be evil.” In the 17 years of the company’s rise to the behemoth it is today, they have been living that motto, changing the world with product after product—offered for free or very little cost to the masses.
While many companies line their pockets selling data and metrics, Think with Google, just like the rest of Google’s offerings, if free of charge. They have tons of awesome videos and the insights in all of their content run across industries. And it’s not just Google geeks telling you what they think. Google is pulling together perspectives from leaders in all content categories, from restaurants, to automotive, to high-level statistical analysis—and it is good.
See the larger pdf: cookbook-calendar_infographics
So, how can you use it?
Go to the Tools Page
Whether interested in something simple like the most trending YouTube videos or a detailed dig into consumer behavior when purchasing online, the tools page is an ever-growing list of valuable tools you can use to better understand society’s behaviors in the digital world. You can do learn about everything from search trends for recipes by month to what it takes to make an unskippable ad. TWG lets you get into Google’s head—and as with most of Google, it is overwhelming how much there is to dig into.
Browse Content By Platform
Content on TWG is very well organized. It can be browsed by industry category, but, more importantly, you can look for content based on a specific platform. Want to see what Google has regarding mobile interface? Looking for a better way to engage on social? Find it here. This is a great way to not get stuck in your industry rut and see what other forward-thinkers are doing with new technology.
Learn About Google Products You Should Be Using
Whether a deeper dig into Google analytics or an introduction to AdSense, TWG gives you insights on both what their offerings can do and how other people are using those offerings. It’s not everyday that a company gives you this level of resources to get more out of their products.
Inspire Your Creativity
With different series of articles showcasing awesome work in creative industries, TWG has tons of great ideas to help get those creative juices flowing. Click on the creative tab to see the latest.
TWG is geared toward marketers, but a quick glance is interesting for anybody who wants to learn more about what’s happening on the Web.