How You Access the World’s Biggest Dataset Using Think with Google

Every day, we are A/B tested, our behaviors logged, our clicks processed through algorithms, our locations turned into heatmaps; we are numbers to giant machines trying to understand our behaviors. What does all this data mean? What can it really tell us? Think with Google, a eloquent industry roundup of insights, trends and analysis, is trying to fill the gaps and share the vast dataset that is Google.

Whether you’re a non-profit looking for better ways to raise money or an ad agency in need of an edge on the next digital campaign, Google has hundreds of articles and insights to supercharge your next endeavor.

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When Google was founded by Larry Page and Sergey Brin in 1998, their mission statement was simple: “To organize the world’s information and make it universally accessible and useful,” influenced by the motto, “Don’t be evil.” In the 17 years of the company’s rise to the behemoth it is today, they have been living that motto, changing the world with product after product—offered for free or very little cost to the masses.

While many companies line their pockets selling data and metrics, Think with Google, just like the rest of Google’s offerings, if free of charge. They have tons of awesome videos and the insights in all of their content run across industries. And it’s not just Google geeks telling you what they think. Google is pulling together perspectives from leaders in all content categories, from restaurants, to automotive, to high-level statistical analysis—and it is good.

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See the larger pdf: cookbook-calendar_infographics

So, how can you use it?

Go to the Tools Page
Whether interested in something simple like the most trending YouTube videos or a detailed dig into consumer behavior when purchasing online, the tools page is an ever-growing list of valuable tools you can use to better understand society’s behaviors in the digital world. You can do learn about everything from search trends for recipes by month to what it takes to make an unskippable ad. TWG lets you get into Google’s head—and as with most of Google, it is overwhelming how much there is to dig into.

Browse Content By Platform
Content on TWG is very well organized. It can be browsed by industry category, but, more importantly, you can look for content based on a specific platform. Want to see what Google has regarding mobile interface? Looking for a better way to engage on social? Find it here. This is a great way to not get stuck in your industry rut and see what other forward-thinkers are doing with new technology.

Learn About Google Products You Should Be Using
Whether a deeper dig into Google analytics or an introduction to AdSense, TWG gives you insights on both what their offerings can do and how other people are using those offerings. It’s not everyday that a company gives you this level of resources to get more out of their products.

Inspire Your Creativity
With different series of articles showcasing awesome work in creative industries, TWG has tons of great ideas to help get those creative juices flowing. Click on the creative tab to see the latest.

TWG is geared toward marketers, but a quick glance is interesting for anybody who wants to learn more about what’s happening on the Web.

How Does the World Search For ‘Global Warming’? Google Created a Visualization to Show It

Google recently released a beautiful interactive visualization that explores search volumes for phrases related to climate change. Curious to see how “global warming,” “energy” or “oceans” are trending around the world? Google put those and other popular searches on the map, highlighting recent searches and data from 20 cities around the globe.

360 Music Videos Are Here: Google Tech Puts You in Control

What if while watching a video you could look anywhere you wanted? We’ve all imagined it… and now that dream is here. Google recently introduced 360° video playback. Just move your phone around (or use arrows on your browser) and you’ll get a virtual reality panoramic view of the filmed world. It’s super trippy and we think it’s going to be a big deal.

Google’s Project Jacquard Weaves Touch Interfaces into Your Clothes

Smart textiles are one stitch closer to being a daily reality. Google’s Project Jacquard is experimenting with conductive threads woven into garments that transform nearly any area into a touch sensitive panel much like the screen on your smartphone.

The brainchild of Google’s Advanced Technology and Progress (ATAP) department, Project Jacquard was announced at their I/O developer conference in San Francisco (the same event which saw them announce a tiny hand gesture sensing radar).

The technology is seamlessly simple, and that’s the point. When touched, a grid of conductive threads send signals to a chip which translates them into simple controls for devices like smartphones or tablets. Want to crank the volume on that song you’re listening to? Just brush your sleeve.

Google’s New ‘Project Soli’ Gesture Sensing Tech Looks Like Magic

Google just released a new video of their Project Soli, a interaction sensor that uses radar technology. Simple gestures like pinching your index finger and thumb together, or rubing them together at different speeds can now control a device with surprising accuracy. It really looks like magic.

Google Creates Time-Lapse Videos Automatically From Random Pictures on the Internet

Google and the University of Washington are creating what could be the future of DIY timelapses. Using millions of publicly shared images from popular geotagged landmarks around the world and a process the researchers call “timelapse-mining,” they are able to stitch together near seamless sequences of our changing world.

Google Says Its Self-Driving Car Is “Ready for the Road”

Google announced their first prototype self-driving car almost a year ago. Now they’ve announced that their little autonomous cars are almost ready for road testing on the familiar streets around Google HQ in Mountain View, California.

The cars have already been cruising the streets at the Google test facilities, and doing it without a steering wheel or human driver, but when the cars hit the real roads sometime this summer they’ll be doing it with safety drivers aboard, along with a removable steering wheel, accelerator pedal, and brake pedal that allow them to take over driving if needed.

Google X Is About to Test Kites That Will Generate Renewable Energy

In 2013, Google X bought the groundbreaking and innovative company Makani Power, which developed high flying kites that were able to generate clean renewable energy through wind power. The kites, which are a new type of wind turbine altogether, are comprised of lightweight electronics, advanced materials, and smart software that generate energy at a lower cost than the common windmill turbines. Now, Google X has announced that it will be finally testing the innovative kites this month in various parts of the Bay Area.

Eat Dots at the Taj Mahal: Google Maps Becomes a PAC-MAN Maze for April Fools’ Day

This might be the best Google hack yet. For April Fools’ Day you should be logging into Google Maps where you’ll find that the streets can be transformed into a playable PAC-MAN maze. The whole game’s there, from Blinky, Pinky, Inky and Clyde the ghosts, to cherries and strawberries, and all the classic digital sound effects. Good luck being productive with the rest of your day.

Detroit’s Rapid Decline Captured in Past Google Street Views

Once famous as the prosperous hub of automobile manufacturing in the US, Detroit is now far better known for its precipitous fall into dilapidated ruin. Nothing makes that more apparent than a look back through Googles recently released Street View “time machine” feature. Here we can cruise the streets of Motor City in years past, marveling at how alarmingly quick the city has crumbled.