Data + Design Project

Fields of Gold: Changes in the US Corn Industry [Infographic]

Tuesday 10.08.2013 , Posted by

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Corn was once a straightforward crop, but the US industry has seen big changes in recent years. Ethanol and GMOs are both relatively new to the scene, and they are both hot-button issues. Since 1980, the use of corn has increased significantly as a result of renewable energy legislation. Not only are we using more corn, but we are using different strains of corn. In 2013, genetically engineered corn accounted for 90% of the planted crop showing a steep increase from just 25% in 2000. A series of graphs were produced by Flapjack Media to detangle the data. The full graphic is available here. [Read more...]

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The Strange/Beautiful Cars of the Shell Eco-Marathon

Tuesday 04.16.2013 , Posted by

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So, you think your car is efficient. Maybe you have a Toyota Prius or a Volkswagen Golf diesel, two cars known for stretching a tank of fuel and going the distance… but they’ve got nothing on the weird looking cars of the Shell Eco-Marathon. These cars, no matter how good or downright ugly they might look, are designed to squeeze every bit of energy out of their small fuel tanks. The winner of the Gas Powered Prototype devision crushed the competition this year in the Americas, turning in a result of 1524.7 kilometers on just one liter of gasoline. In conventional figures that’s 0.066 l/100km or 3586 miles per gallon! [Read more...]

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A Duck is Different than a Buck: 50s Ethyl Gasoline Ads

Thursday 02.21.2013 , Posted by

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In a time long before Photoshop, when advertising departments looked something like the set of Mad Men and every piece of art was hand-crafted, this advertising campaign from the Ethyl Corporation was highly ambitious and still succeeds in capturing our eye. The once giant Ethyl Corporation is a manufacturer of fuel additives designed to stop engines from knocking better than fuel without – a point driven home by this vintage series of ads… after all, a collie is very different than a cauliflower. [Read more...]

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Oil Prices: A Current Snapshot of the U.S.

Wednesday 03.07.2012 , Posted by

Fuel prices have begun to sky rocket in the U.S. again, with no end in sight. It’s leading to rising costs in travel, shipping and consumer products nation-wide. The question: what exactly is behind these rising costs and what can we expect in the future? [Read more...]

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