So, you think your car is efficient. Maybe you have a Toyota Prius or a Volkswagen Golf diesel, two cars known for stretching a tank of fuel and going the distance… but they’ve got nothing on the weird looking cars of the Shell Eco-Marathon. These cars, no matter how good or downright ugly they might look, are designed to squeeze every bit of energy out of their small fuel tanks. The winner of the Gas Powered Prototype devision crushed the competition this year in the Americas, turning in a result of 1524.7 kilometers on just one liter of gasoline. In conventional figures that’s 0.066 l/100km or 3586 miles per gallon! [Read more...]
A Duck is Different than a Buck: 50s Ethyl Gasoline Ads
In a time long before Photoshop, when advertising departments looked something like the set of Mad Men and every piece of art was hand-crafted, this advertising campaign from the Ethyl Corporation was highly ambitious and still succeeds in capturing our eye. The once giant Ethyl Corporation is a manufacturer of fuel additives designed to stop engines from knocking better than fuel without – a point driven home by this vintage series of ads… after all, a collie is very different than a cauliflower. [Read more...]
Oil Prices: A Current Snapshot of the U.S.
Fuel prices have begun to sky rocket in the U.S. again, with no end in sight. It’s leading to rising costs in travel, shipping and consumer products nation-wide. The question: what exactly is behind these rising costs and what can we expect in the future? [Read more...]








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