Data + Design Project

The Price of Free: What’s the Freemium Economy About?

Wednesday 05.23.2012 , Posted by

There are tons of great things out in the tech world right now that are free: social networking sites, productivity apps, games, and music sites are all jumping on the bandwagon. What exactly is freemium, and how does a business plan like this ever expect to make money? Freemium is a portmanteau of “free” and “premium,” and is a marketing model based on the idea of charging absolutely nothing for a basic product or service — and the Android and iPhone app stores are filled with them. [Read more...]