As part of a relaunch for Germany’s Universal 13, a revolutionary new film, The Witness, has been created in which you play an interactive, traveling roll. Using augmented reality on an iPhone, participants begin their adventure by witnessing a kidnapping by the Russian mafia. It’s then their job to track down the victim, finding clues, communicating with other participants and viewing other scenes on location around the city of Berlin. Much like a real life Choose Your Own Adventure, participants can both save the day or become the next victim themselves.
Bringing you the very first interactive music video is Ed Banger Records, who teamed up with the French electronic duo Cassius to deliver an iPhone app that your ears and lips can relax to. Check out the music video featuring the app below, or go to the iTunes Store to download it: I <3 You So