A Campaign Map, Morphed By Money

Every 4 years, as Americans rush to the polls and cast their vote for a new president, we’re familiar with seeing the typical U.S. maps of red and blue denoting how states are favoring each candidate. But what information does this really give us? With the electoral college having only a portion of electors allotted to each state (based on that states population) the actual voting power of a state has little to do with its geographical size. How can we look at this differently and get a more informed look at what’s going on?