E-Readers have jumped onto the scene in a big way over the last year, with the iPad and Amazon Kindle Fire becoming the must have gifts of the 2011 holiday season. The population of bookshelves across the country are seeing less growth over the past year too, with more and more people purchasing their books on an e-reader. But what are the characteristics of the typical e-reader buyer, and could e-readers become the next big advertising platform in the years to come? [Read more...]