Data + Design Project

Sound Sculptures Created by Paint

Tuesday 10.26.2010 , Posted by

In the video below you’ll see Canon’s latest ad showing what looks like the eruption of a technicolor volcano. The Canon Pixma: Bringing Colour to Life campaign was directed by Chris Hewitt along with Rob Zuurbier of Dentsu London. The effect was created by wrapping a condom-like membrane around a small speaker, adding a few dollops of vibrant paint on top and then turning music on to push the paint into the air to create what look like liquid fireworks.

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