Data + Design Project

Leica Lenses: Old-Fashioned Craftsmanship

Wednesday 07.13.2011 , Posted by

Have you ever wondered what all the hype is about Leica camera lenses? Just what sets them apart from the competition, winning rave reviews for craftsmanship and results from a loyal following? This video shows the meticulous, hand-made manufacturing process that goes into each Leica lens… it’s a heart warming touch of care that few products see today. [Read more...]

Skateboarding: Filmed From Every Angle

Thursday 06.09.2011 , Posted by

This might be one of the most creative uses of GoPro cameras yet. Fittingly titled ‘Extremities,’ skater Aryeh Kraus was covered with 5 of the tiny cameras, one per knee, one per arm and one on his head… and a bonus camera underneath his board. We’re pretty sure capturing kick-flips from multiple synced angles has never been done before… but we’re more sure this is utterly captivating. The video was directed and edited by the talented Eli Stonberg of music video fame, with the music track ‘Pure’ provided by Blackbird Blackbird. [Read more...]