Data + Design Project
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Honest Slogans Show the “Truth” Behind Famous Brands

Thursday 04.17.2014 , Posted by
Honest Slogans Clif Dickens 1

What’s that you say? AXE body spray isn’t getting you all the ladies?? These “honest slogans” are exactly what the ad execs at big corporations don’t want you to think. They spend countless hours pondering how to make their often common brand stand out from the crowd – giving us any possible reason to remember them – and then Clif Dickens comes along to squash it all… or at least make us say “yep, that’s about right.” [Read more...]

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Stop Waiting in Line, Have an Avatar Do It For You

Thursday 03.27.2014 , Posted by
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Uniqlo, has big news in NYC. To get ready for the opening of their #SPRZNY store on March 28th, they’re asking you to wait in line… but don’t worry, you don’t have to do it yourself. The Lucky Uniqlo Line is a virtual line where you pick a wardrobe for an avatar and put them in your place in line to win a load of prizes, and join in celebrating the store opening. Now why can’t waiting in line for real be that good? [Read more...]

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What if Hipster Brands Went Mainstream?

Tuesday 02.25.2014 , Posted by
Hipster Ads Go Mainstream 7

Some brands just get copied, others just get the munchies, but these brands have decided to go mainstream. It’s a rough road to take in our designer coffee, typography loving hip culture, but somebody had to do it. [Read more...]

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Soft Drink Evolution: Their Can Designs Since the 1950s

Thursday 07.04.2013 , Posted by

soft drink can evolution header

The products created by soft-drink companies rarely change, so how do you keep your brand feeling fresh, relevant and enticing? Redesign the can! Soft drinks have been a part of world culture since the early 20th century, with their iconic logos often dominating the landscape and making a mark on the subconscious of thirsty nations. Travel to cities like New York and you’ll see gigantic Coca-Cola billboards towering overhead, brightly displayed in neon and on jumbo-trons. Travel through countries like India and entire buildings can be haphazardly covered with dozens of individual signs featuring their ubiquitous logos. [Read more...]

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Still Life with Fruit (Brands included)

Tuesday 01.29.2013 , Posted by

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It’s harmless to put a logo on an object right? Maybe so, and yet it can fully change the way it is perceived. A fruit is something nice, tasty, and full of juicy goodness; yet with the simple addition of a corporate logo (such as Calvin Klein, Gucci or Louis Vuitton) it’s interesting how one will often interpret the object differently. [Read more...]

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The Google Data Centers: A Rare Inside Look

Thursday 11.01.2012 , Posted by

The people at Google are fond of pointing out the power of their massive network of data centers. For many of us though, the only peek we get at that power is the massive amount of Youtube videos we watch and the way we manage to “Google” just about anything we can think of. This then, is a look inside the physical workings of what makes the Google side of the internet tick. It’s a lot more colorful than you’d expect and just as large as you can imagine. [Read more...]

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End of the World Survival Kit for 2012

Monday 09.24.2012 , Posted by

Are you prepared for the end of the world this year? Based on the Mayan calendar, December 21st is the last day we will experience – so what better way to spend it than with your “Just in Case” end of the world kit? [Read more...]

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Car Logo Rip-Offs From China and Beyond

Wednesday 09.12.2012 , Posted by

We’re all familiar with knock-off Nike shoes and Louis Vuitton handbags coming out of factories in China, India and beyond. Often, telling the real thing from the copy is a pretty difficult task without a side-by-side comparison… even down to the logos the original company pays massive advertising bills to burn into our minds. So that’s familiar, but what about on the large scale level of car companies? [Read more...]

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What If Company Logos Were Honest?

Wednesday 12.28.2011 , Posted by

What would happen if large corporations actually ran their companies with our best interests in mind? Their logos might look a bit more like these new editions in design wiz Viktor Hertz’s ongoing series: Honest Logos. Each design remixes the original, replacing their name with something more closely representing a stereotype behind what the company really brings to the world. The results are as refreshing as a grande caramel-mocha Frappuccino with whipped-cream and caramel drizzle… but a whole lot less fattening. [Read more...]

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