Can We Go? The ‘Jurassic World’ Website Will Make You Think It’s a Real Place

Ever since Jurassic Park wowed us in 1993, people have been dreaming about bringing an amusement park like it to life – or at least the dinosaurs in it. The website for the latest film Jurassic World will make you believe this actually happened.

What if Major Brand Logos Were Hand-Lettered?

For her graphic design graduate project, Sara Marshall imagined what the intersection between modern brand logos and the classic art of hand-lettering might look like – and it’s very thought-provoking. Like many of us Marshall has noted the trend toward flat, minimalist brand logos. With companies like Microsoft and Google leading the way, the iconography of major companies has lost some of its flair in the name of simplicity, adopting a minimal range of colors and making creative use of negative space.

While there are some good design arguments for going minimal, it doesn’t always have to be so.

Architectural Typography Animated with Miniature People

For design lovers, it doesn’t get better than this. German creative firm Deepblue Networks just worked with illustrator and graphic designer Florian Schommer on a promotional campaign which hits just about all the right spots. They’ve combined bizarre architecture, animated GIFs, typography and even logo design into just one project. Here are 8 animated illustrations, each realized as a towering building in the form of one letter in the name ‘DEEPBLUE’.

What If Fashionable Brands Showed Up In The Grocery Store?

Apple is often cited as the pinnacle of design in the electronics world, but what if the minimalist design sense of Jonathan Ive showed up on the dairy aisle of your local grocery store? That’s the world that Israel-based designer Peddy Mergui is imagining, transforming iconic brands into purveyors of a product they’ve never sold before: food.

5 Things You Can Learn From Red Bull’s Visual Content Strategy

In recent years, Red Bull has transitioned from a beverage brand to a full-blown media company with an exceedingly smart visual content strategy that takes content marketing to new heights. What are the keys to Red Bull’s world dominance? Here are the 5 things you can learn from their visual content strategy.

Honest Slogans Show the “Truth” Behind Famous Brands

What’s that you say? AXE body spray isn’t getting you all the ladies?? These “honest slogans” are exactly what the ad execs at big corporations don’t want you to think. They spend countless hours pondering how to make their often common brand stand out from the crowd – giving us any possible reason to remember them – and then Clif Dickens comes along to squash it all… or at least make us say “yep, that’s about right.”

Stop Waiting in Line, Have an Avatar Do It For You

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Uniqlo, has big news in NYC. To get ready for the opening of their #SPRZNY store on March 28th, they’re asking you to wait in line… but don’t worry, you don’t have to do it yourself. The Lucky Uniqlo Line is a virtual line where you pick a wardrobe for an avatar and put them in your place in line to win a load of prizes, and join in celebrating the store opening. Now why can’t waiting in line for real be that good?

What if Hipster Brands Went Mainstream?

Some brands just get copied, others just get the munchies, but these brands have decided to go mainstream. It’s a rough road to take in our designer coffee, typography loving hip culture, but somebody had to do it.