What if Major Brand Logos Were Hand-Lettered?

For her graphic design graduate project, Sara Marshall imagined what the intersection between modern brand logos and the classic art of hand-lettering might look like – and it’s very thought-provoking. Like many of us Marshall has noted the trend toward flat, minimalist brand logos. With companies like Microsoft and Google leading the way, the iconography of major companies has lost some of its flair in the name of simplicity, adopting a minimal range of colors and making creative use of negative space.

While there are some good design arguments for going minimal, it doesn’t always have to be so.

Architectural Typography Animated with Miniature People

For design lovers, it doesn’t get better than this. German creative firm Deepblue Networks just worked with illustrator and graphic designer Florian Schommer on a promotional campaign which hits just about all the right spots. They’ve combined bizarre architecture, animated GIFs, typography and even logo design into just one project. Here are 8 animated illustrations, each realized as a towering building in the form of one letter in the name ‘DEEPBLUE’.

What If Fashionable Brands Showed Up In The Grocery Store?

Apple is often cited as the pinnacle of design in the electronics world, but what if the minimalist design sense of Jonathan Ive showed up on the dairy aisle of your local grocery store? That’s the world that Israel-based designer Peddy Mergui is imagining, transforming iconic brands into purveyors of a product they’ve never sold before: food.

5 Things You Can Learn From Red Bull’s Visual Content Strategy

In recent years, Red Bull has transitioned from a beverage brand to a full-blown media company with an exceedingly smart visual content strategy that takes content marketing to new heights. What are the keys to Red Bull’s world dominance? Here are the 5 things you can learn from their visual content strategy.

Honest Slogans Show the “Truth” Behind Famous Brands

What’s that you say? AXE body spray isn’t getting you all the ladies?? These “honest slogans” are exactly what the ad execs at big corporations don’t want you to think. They spend countless hours pondering how to make their often common brand stand out from the crowd – giving us any possible reason to remember them – and then Clif Dickens comes along to squash it all… or at least make us say “yep, that’s about right.”

Stop Waiting in Line, Have an Avatar Do It For You

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Uniqlo, has big news in NYC. To get ready for the opening of their #SPRZNY store on March 28th, they’re asking you to wait in line… but don’t worry, you don’t have to do it yourself. The Lucky Uniqlo Line is a virtual line where you pick a wardrobe for an avatar and put them in your place in line to win a load of prizes, and join in celebrating the store opening. Now why can’t waiting in line for real be that good?

What if Hipster Brands Went Mainstream?

Some brands just get copied, others just get the munchies, but these brands have decided to go mainstream. It’s a rough road to take in our designer coffee, typography loving hip culture, but somebody had to do it.

Soft Drink Evolution: Their Can Designs Since the 1950s

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The products created by soft-drink companies rarely change, so how do you keep your brand feeling fresh, relevant and enticing? Redesign the can! Soft drinks have been a part of world culture since the early 20th century, with their iconic logos often dominating the landscape and making a mark on the subconscious of thirsty nations. Travel to cities like New York and you’ll see gigantic Coca-Cola billboards towering overhead, brightly displayed in neon and on jumbo-trons. Travel through countries like India and entire buildings can be haphazardly covered with dozens of individual signs featuring their ubiquitous logos.

Still Life with Fruit (Brands included)

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It’s harmless to put a logo on an object right? Maybe so, and yet it can fully change the way it is perceived. A fruit is something nice, tasty, and full of juicy goodness; yet with the simple addition of a corporate logo (such as Calvin Klein, Gucci or Louis Vuitton) it’s interesting how one will often interpret the object differently.