It’s harmless to put a logo on an object right? Maybe so, and yet it can fully change the way it is perceived. A fruit is something nice, tasty, and full of juicy goodness; yet with the simple addition of a corporate logo (such as Calvin Klein, Gucci or Louis Vuitton) it’s interesting how one will often interpret the object differently. [Read more...]
The people at Google are fond of pointing out the power of their massive network of data centers. For many of us though, the only peek we get at that power is the massive amount of Youtube videos we watch and the way we manage to “Google” just about anything we can think of. This then, is a look inside the physical workings of what makes the Google side of the internet tick. It’s a lot more colorful than you’d expect and just as large as you can imagine. [Read more...]
Are you prepared for the end of the world this year? Based on the Mayan calendar, December 21st is the last day we will experience – so what better way to spend it than with your “Just in Case” end of the world kit? [Read more...]
We’re all familiar with knock-off Nike shoes and Louis Vuitton handbags coming out of factories in China, India and beyond. Often, telling the real thing from the copy is a pretty difficult task without a side-by-side comparison… even down to the logos the original company pays massive advertising bills to burn into our minds. So that’s familiar, but what about on the large scale level of car companies? [Read more...]
What would happen if large corporations actually ran their companies with our best interests in mind? Their logos might look a bit more like these new editions in design wiz Viktor Hertz’s ongoing series: Honest Logos. Each design remixes the original, replacing their name with something more closely representing a stereotype behind what the company really brings to the world. The results are as refreshing as a grande caramel-mocha Frappuccino with whipped-cream and caramel drizzle… but a whole lot less fattening. [Read more...]
Duking it out every day with advertising designed to make their brand look the best, these mash-ups of ubiquitous corporate logos beg the question: just how different are major brands like Coke and Pepsi? The series, titled Brandversation, remakes the logos of famous companies using the logo from their arch rival as the paintbrush. Company slogans are also reversed, bringing to light the possibility that, in many minds, they may be just as appropriate for either business. The brain child of Romanian graphic designer Stefan Asafti, you can find more of his work on behance.net. [Read more...]
From Central Park and Coney Island Beach to neighborhood basketball courts and swimming pools, the New York City Parks system offers it’s metropolitan citizens a welcome 29,000 acres of peaceful nature and recreational areas where they can release the stresses of city life. While this magnificent collection of public space is one of the most treasured aspects of the Big Apple, what it has lacked is a truly modern and cohesive branding; one that its visitors can easily recognize at both physical locations and in literature. Paula Scher of world wide design consultancy Pentagram, recently worked with NYC Parks to redesign the existing maple leaf logo, turning it into an iconic and easily recognizable identity worthy of the wonderful system it represents. [Read more...]
Your daily load of links after the jump [Read more...]
A bounty of links after the jump! [Read more...]
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