“Fashion forward-able” is how San Francisco based clothing company BetaBrand describes its philosophy. The marketing of its popular clothing is just as playful and unique as the designs themselves, relying on their growing proof that people will share what is social and entertaining. One of their most unique ideas, Model Citizen, sees customers sharing the best photos of themselves wearing the companies clothes [Read more...]
Business as usual is print media, billboards, selling pants as pants. Try selling shiny chrome pants to the masses that way and you will fail.
Chris Lindland is not your average business man. He is a community builder who is not afraid to think outside the box. His business, BetaBrand, has grown exponentially through direct interaction with its customers and a unique advertising campaign starring customers, dubbed Model Citizen. Everything is made in San Francisco and he’s approaching $1 million in sales this year.
Today we bring you a taste of what happens when you let your customers run free in the streets.