Crossover: Budweiser Is Owning It.

Last week I wrote about the Whatever USA campaign from Bud Light in a roundup of great projects at various budgets. When I first heard about it, I thought it was a bit absurd and the typical big brand, big budget waste of money. Many big campaigns are, but when I started researching the campaign for my article, I realized just how smart Budweiser’s whole range of current campaigns are.

Instead of trying to reinvent themselves like many aging brands do, Bud Light has just decided to own it. From their #upforwhatever campaign, promoting the idea that Bud Light is good for any occasion, to the #WhateverUSA town takeovers, they are taking the idea of an everyman’s beer seriously.

What if Facebook, Apple or AirBnb Made Beer? They Might Look Like This.

While getting (admittedly) sloppy on a team building night out, someone at UK t-shirt printing service Printsome asked an intriguing question: what would a beer made by Facebook taste like? While nobody can seem to remember who came up with the idea, the team took that alcohol inspired concept in a design direction, exploring how the image of Facebook and other major non-food brands would translate if they made beer. So far they’ve created 17 ‘Beertualising’ labels, complete with slogans, and a little outline of the ingredients that make each beer.

Is College Drinking on the Decline? The Latest Freshmen Say “Yes”

College drinking is on the decline, and it’s been that way for the past decade. That’s according to “The American Freshman: National Norms” reports from UCLA (CIRP/HERI). It found that over the last 10 years entering freshman consistently reported less and less drinking, with the number of students reporting “frequent” or “occasional” beer, wine and spirits drinking dropping by a sizable 25%. Students also reported a large decline in partying, with a growing share saying they didn’t party at all.

No Kids Allowed: This Tiny Treehouse is a Microbrewery

Some of your more rebellious childhood dreams would have been satisfied by this treehouse – but seriously, this one’s strictly for the adults. Contained inside this tiny 200 square-foot building perched high in the Ohio woods is a fully functional craft brewing system and a stool lined bar. The place sits 22 feet off the ground and is accessed by a 30 foot bridge lined with a safe and sturdy railing for the wobbly walk home. Welcome to Treehouse Brewery.

Beer Labels Jump into Motion

Beer Labels in Motion 9

Unless you’ve hit the end of your last 6-pack, the labels on your beer bottles probably don’t do too much moving… but you don’t have to drink at all to appreciate the labels reworked by Trevor Carmick. This Boston-based video editor/graphic artist has been working on a personal side project called Beer Labels in Motion, creating animated GIF logos based on some of his favorite american craft-brews.

Visual Bits #392 > Cool Cars and Crazy Things

Check out your links after the jump.

1000 European Breweries on One Map

The beer obsessed folks over at Pop Chart Labs have outdone themselves again, creating a thirst inducing poster of breweries and abbeys on the European continent. Featuring nearly 1,000 breweries, from craft to micro, the beautiful print seems to be designed specifically as an inspiration for future travels, tasty ones at that.

The Enlightened Happy Hour: An Interactive Drink Guide

As more restaurants make their nutrition information available, patrons are becoming all too aware of the shocking calorie counts behind some of their favorite menu items. Gut-busting appetizers like Chili’s Hot Spinach & Artichoke Dip with Chips (1,520 calories), Cheesecake Factory’s Factory Nachos with Spicy Chicken (1,930 calories), or Outback Steakhouse’s Bloomin’ Onion (1,959 calories) are dangerously delicious.

We Love Friday!- Mmmmm…Beer

It wasn’t until I got out of college and stopped drinking Natural Light out of funnels that I realized how delicious beer can be. It cools you down in the summer, heats you up in the winter, and is the perfect complement to a slice of pizza. Drinking games like Flip Cup, Beer Pong, and Beerbee just wouldn’t be quite as fun with juice or water and they’d be far too dangerous with liquor or wine. To celebrate the good ol’ barley pop, we wanted to make you thirsty as we take you all over the world via this collection of amazing beer pics from Instagram.

A Tribute to the Solo Cup Made from Beer Cases

Now here’s a tasty collage: Alex Krutchkoff took 20 plus cases of beer and carefully arranged them into a colorful tribute to the iconic red Solo Cup. He says the project took over 50 hours to complete and considering the loads of beer each case contained, we’re sure it was a fun project to piece together. For more about this designer and artist, see krutchh.com or follow him on Instagram @krutchh.