Data + Design Project

KT Tape Brightens the London Olympics

Thursday 08.09.2012 , Posted by

Besides a ridiculous amount of neon on shoes, shorts, tops and jackets adorning the sinewy bodies of the world’s top athletes this year at the 2012 London Olympics, there’s also brightly colored tape decorating their bodies. It’s KT Tape, and it’s used to prevent injuries, and help the body recover from a hard day out on the training grounds or in the competition arenas. It’s applied to the lengths of their dense, rugged muscles to help aid aching joints, shin splints and tennis elbows. Olympic athletes from track and field stars, to soccer players and water polo swimmers have all been known to use it. [Read more...]

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The Race For Gold

Saturday 07.21.2012 , Posted by

The 2012 London Olympics are just 7 days away, and Olympians from around the world are gearing up for the competition. Athletes are completing their final warm-ups, settling into their new living quarters, and eagerly awaiting the massive crowds to fill all the different venues of the Olympic Park. Some of them have accomplished Olympic glory before, while others have spent their entire lives training for this once in a lifetime opportunity. While athletes in various events all have earning potential, there are certain events that garner the most lucrative pay-outs.  [Read more...]

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