BrandCrush: 3 Ways LEGO Architecture Is Building a Massive Following

LEGO is building a social media following as inspiring as their little plastic bricks — and their LEGO Architecture brand is playing a major role. Part of their success is coming from innovative campaigns that capitalize on the creativity their product inspires.

With LEGO Architecture, they’ve harnessed the world’s love for creative design and iconic buildings, while getting fans involved with building challenges that have gone completely viral. How has that paid off? Since just February, LEGOs Instagram followers have jumped from around 380,000 to an astounding 522,000. For an old-school brand that nearly faced extinction a few years back, they are staying on top of new social networks and creating plenty of reasons to love them.

The Tiny Zoku Loft Transforms to Accommodate Work and Leisure

Multi-disciplinary design firm Concrete has created a series of apartments that combine work, relaxation, sleep and even exercise space into just 25 square meters (258 sq. feet). They call their innovative ZOKU Lofts ‘hybrid-living’ and as you can see from the animation above, these tiny places pack a lot of living into one small space.

Arckit: A LEGO-Like Model Building System For Architects (That’s Designed To Scale)

Designing a computer-generated model is getting easier and easier, but it doesn’t quite have the snap of actually building something. That’s why architect Damien Murtagh decided to create a tangible building system to quickly create and share ideas with clients. His building system, Arckit, easily draws comparisons with the LEGO building system, but there are some major differences, and advantages specific to the design world.

Towering Villages in Yemen, Built from Mud Bricks

Unless you live in the coastal plains on its west coast, Yemen is one of the harshest places in the world. Most of the country is elevated, with high and dry desert plateaus and rugged mountains that receive so little water the country has no permanent rivers – only seasonal washes called “wadi” which remain dry except when summer rains sprinkle the landscape with life. Here is a place for hardy people. The Yemenis of Wadi Hadhramaut and Wadi Dawan, in eastern and central Yemen have built incredible towering villages from an unusual material – mud bricks.

Embroidered Architecture by Stephanie Clark

Stephanie K. Clark ‘paints’ architecture using spools of thread. Her exquisitely embroidered pieces feature miniature homes from the ornate dwellings of the victorian era to the low and sleek creations of the mid-century. Each scene is realized in straight lines of colored thread built up into the home. Her delicate work with the needle brings out brick and wood siding as if it were real. In contrast, her surrounding landscapes are minimalist. Palm trees, woodland and hedges are sketched in simple black lines.

This Couple Spent 20 Years Building an Incredible Floating Island Home

If you’re going to get away from it all, this is one great way to do it. In 1992, Wayne Adams and Catherine King began building a floating home about half an hour by boat off the coast of tiny Tofino, British Columbia. Today that home has expanded to encompass 12 large platforms covered by living spaces, green houses, lush gardens and plenty of docks to tie up a kayak. Painted in bright magenta and teal hues, they call their self-built island Freedom Cove.

The “Dr. Seuss House” Towers Over the Alaskan Forest

The locals call it the “Dr. Seuss House”. Far out in the wilds of Alaska, near the town of Willow, stands a tall building in the middle of the forest. It looks like it could have come from a fantasy novel or perhaps the pages of a book by the legendary Theodor Geisel, but the original builder isn’t around to tell the story.

Facebook’s New HQ has a Massive 9-Acre Garden on the Roof

When Facebook approached famed Canadian-American architect Frank Gehry to design their new headquarters in Menlo Park, California, they asked for a simple building without a heavy design. And while the building might look pretty conventional from down below, 70-feet up on the roof is something light on the environment and the spirits: a gigantic 9-acre garden.

A Tree Covered Apartment Building Protects Residents from Pollution (and Looks Like Paradise)

Covered with 150 individual trees, the 25 Verde apartment building in Turin, Italy, looks like a playground for the nature lover. Designed by Luciano Pia, the 5-story, 63 unit building was constructed with large pots on its outside walls, while wooden shingles and tree-like steel beams complete the arboreal aesthetic. It’s not just for good looks though.

Dom’Up: A Glamorous Treehouse That Doesn’t Harm the Tree

Most treehouses are rustic, but the new Dom’Up from architect Nicolas d’Ursel and arboriculturist Bruno de Grunne is downright glamorous. Their unusual design puts the treehouse in between the trees, combining the best qualities of the traditional treehouse with modern suspension systems like those on the Tentsile (previously). Because it requires no permanent mounting hardware, it is both quick to install and has no impact on the trees it occupies.