Unless you’re obsessed with tables of numbers, most annual reports are about as thrilling as… well, tables and numbers. Add some well honed creativity however, and they can be seriously compelling. Take this example from the women empowering crew at Krochet Kids. In this case, the report’s art and even data visualizations are very appropriately hand sewn with thread – and it’s beautiful. [Read more…]
Just the thought of reading a company’s annual report is enough to make most eyes go blurry, but it doesn’t have to be so.
If designed well and presented in the right format, annual reports are an exceptional way to present company milestones from the previous year, as well as highlight company culture—without boring readers to death.
The best annual reports even do the seemingly impossible: engage investors and win loyal fans. And as more emphasis is placed on creative presentation, it’s fast becoming the latest format to benefit from good design. Here are 5 brands that nailed their annual reports. [Read more…]
Some of the most interesting ideas come from the merging of many different concepts. In the case of this new advertisement from Germany based ad agency Jung von Matt, they have combined installation art, the infographic and their specialty, advertising. The result is one very different way to display their client L-Bank’s Annual Report. [Read more…]