Data + Design Project

When Artists Meet Automobiles: BMW Art Cars

Wednesday 02.09.2011 , Posted by


In 1975 Hervé Poulain, French racing driver and auctioneer, had a dream to combine his two loves: driving and art. He hit upon the solution when he asked his friend and well known artist Alexander Calder to paint his BMW 3.0 CSL with a custom scheme for the 1975 Le Mans. After the tremendous response to this rolling piece of art, BMW established their now frequently updated Art Car Collection.
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