This Artist Rented Two Digital Billboards, Then Made Them Look Like They Weren’t There

Over the past month two digital billboards along Massachusetts’ interstate freeways have been blending into their surroundings. During the day, the large electronic screens show images of the lush woodland forest that surrounds them. By night, they light up with high definition images of the moon and magnificent starscapes. If it wasn’t for the recognizable rectangular billboard frame, you could almost miss them.

Crossover: Budweiser Is Owning It.

Last week I wrote about the Whatever USA campaign from Bud Light in a roundup of great projects at various budgets. When I first heard about it, I thought it was a bit absurd and the typical big brand, big budget waste of money. Many big campaigns are, but when I started researching the campaign for my article, I realized just how smart Budweiser’s whole range of current campaigns are.

Instead of trying to reinvent themselves like many aging brands do, Bud Light has just decided to own it. From their #upforwhatever campaign, promoting the idea that Bud Light is good for any occasion, to the #WhateverUSA town takeovers, they are taking the idea of an everyman’s beer seriously.

5 Amazing Video Ads About Amazingly Boring Things

Just because you sell something super boring doesn’t mean your ads need to be. We rounded up 5 brilliant video spots for some of the most boring and unappealing things. Here’s proof that they can still get TONS of attention with the right talent behind them. Let’s go!

Why Kevin Kelly’s 1,000 True Fans Theory Is More Relevant Than Ever

Do you remember what your MySpace profile looked like? I couldn’t, so I looked it up. It’s gone. I don’t remember how many friends I had; I know it was actually quite a lot, at the time I was massively promoting the profile for my expedition. One of our crew members had 100,000 friends. At the time that seemed powerful to all of us. MySpace seemed powerful—for a time, it was.

Gamechangers: How a Small Online Publication Got Anthony Bourdain’s Attention

In our Gamechangers series, we shocase innovators and agile creatives out there doing a lot with little resources or changing our ideas about what content is and how it can be delivered. This week, we explore Roads and Kingdoms’ digital publication. 

Watch Babies’ Poo Face in Slow Motion. Well Done Pampers.

When your main business is selling diapers, eventually you just have to accept what people are doing with your product. That’s why we love this new ad from Pampers. They know babies make crazy faces when they poop, so their latest ad captures a few doing their business in glorious slow motion. Juxtaposed against Strauss’ epic composition “Thus Spake Zarathustra,” this piece had us laughing hysterically. I guess we like potty humor.

How You Access the World’s Biggest Dataset Using Think with Google

Every day, we are A/B tested, our behaviors logged, our clicks processed through algorithms, our locations turned into heatmaps; we are numbers to giant machines trying to understand our behaviors. What does all this data mean? What can it really tell us? Think with Google, a eloquent industry roundup of insights, trends and analysis, is trying to fill the gaps and share the vast dataset that is Google.

Whether you’re a non-profit looking for better ways to raise money or an ad agency in need of an edge on the next digital campaign, Google has hundreds of articles and insights to supercharge your next endeavor.

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When Google was founded by Larry Page and Sergey Brin in 1998, their mission statement was simple: “To organize the world’s information and make it universally accessible and useful,” influenced by the motto, “Don’t be evil.” In the 17 years of the company’s rise to the behemoth it is today, they have been living that motto, changing the world with product after product—offered for free or very little cost to the masses.

While many companies line their pockets selling data and metrics, Think with Google, just like the rest of Google’s offerings, if free of charge. They have tons of awesome videos and the insights in all of their content run across industries. And it’s not just Google geeks telling you what they think. Google is pulling together perspectives from leaders in all content categories, from restaurants, to automotive, to high-level statistical analysis—and it is good.

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See the larger pdf: cookbook-calendar_infographics

So, how can you use it?

Go to the Tools Page
Whether interested in something simple like the most trending YouTube videos or a detailed dig into consumer behavior when purchasing online, the tools page is an ever-growing list of valuable tools you can use to better understand society’s behaviors in the digital world. You can do learn about everything from search trends for recipes by month to what it takes to make an unskippable ad. TWG lets you get into Google’s head—and as with most of Google, it is overwhelming how much there is to dig into.

Browse Content By Platform
Content on TWG is very well organized. It can be browsed by industry category, but, more importantly, you can look for content based on a specific platform. Want to see what Google has regarding mobile interface? Looking for a better way to engage on social? Find it here. This is a great way to not get stuck in your industry rut and see what other forward-thinkers are doing with new technology.

Learn About Google Products You Should Be Using
Whether a deeper dig into Google analytics or an introduction to AdSense, TWG gives you insights on both what their offerings can do and how other people are using those offerings. It’s not everyday that a company gives you this level of resources to get more out of their products.

Inspire Your Creativity
With different series of articles showcasing awesome work in creative industries, TWG has tons of great ideas to help get those creative juices flowing. Click on the creative tab to see the latest.

TWG is geared toward marketers, but a quick glance is interesting for anybody who wants to learn more about what’s happening on the Web.

#TBT: 10 Vintage Ads Featuring Creepy Kids

We like a good #TBT because vintage visual content provides plenty of inspiration. From classic ads to historic data visualization, plenty of things from the past still hold up. But some things should definitely be forgotten by history. While perusing the plethora of vintage ads on the Internet, we noticed a surprising trend: a lot of vintage ads geared toward kids have a creep factor turned up to 11. Whether it’s the inappropriate products being sold or the Children of the Corn vibe in the way they’re depicted, it’s a little unnerving. Here are a few of our faves. 

One Size Does NOT Fit All: How Tom Burrell Changed the World of Advertising

Before Tom Burrell, the advertising world was a very different place. But in the age of Mad Men, he was something different, too: an African-American man in advertising.

Can We Go? The ‘Jurassic World’ Website Will Make You Think It’s a Real Place

Ever since Jurassic Park wowed us in 1993, people have been dreaming about bringing an amusement park like it to life – or at least the dinosaurs in it. The website for the latest film Jurassic World will make you believe this actually happened.