Data + Design Project

Flipping Awesome: Jeep’s New Campaign is Just as Cool Upside Down

Wednesday 06.25.2014 , Posted by
1 Jeep

2 Jeep

Remember that old lady/ young lady optical illusion back in the day? Well Leo Burnett has created a modern day version featuring adorable animals. With a 180 degree turn, an endearing deer becomes a handsome seal, an Asian elephant becomes a graceful duck, and a majestic giraffe transforms into a playful penguin. The campaign is for Jeep with a tagline “See whatever you want to see.” We’ve done the flipping for you below for each set, so you don’t have to do any acrobatics or computer flipping. If this doesn’t make you want to buy a Jeep, I don’t know what will! [Read more...]

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This Lush Floating Billboard Cleans the Water Below

Thursday 06.05.2014 , Posted by
Hana-Water-cleaning-billboard-banner.jpgHANA Water Cleaning Billboard 1

Advertising that also serves the greater good? Now that’s something different. This floating billboard is covered in Vetiver; a perennial, non-invasive grass which has found popular used treating wastewater; even when it’s high in nitrates, phosphates and heavy metals. In this case it’s been used to spell CLEAN RIVER SOON, a hopeful message along the highly polluted Pasig River in the Philippines. It’s creators say systems like this have been shown to clean between 2 and 8 thousand gallons of water per day, and simultaniously, it creates a much more inviting place to stroll. [Read more...]

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Brilliant Brazilian Ad Campaign Features Legendary Artists on the Dissecting Board

Monday 03.03.2014 , Posted by
1 DDB Brazil

Art is an expression of what’s on the inside and now we can see what it was that gave Salvador Dali, Pablo Picasso, and Vincent Van Gogh their signature styles. In an ad campaign for MASP Art School in Sao Paolo, Brazilian advertising agency DDB puts famous artists on the dissecting board to show how their insides are different from ours. Each artist’s internal organs are presented as he might have painted them. My imagination is running rampant with all of the possibilities for a continuation of this series. [Read more...]

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What if City Billboards Where Plastered with Art Instead of Ads?

Friday 02.07.2014 , Posted by
OMG Who stole my ads Etienne Lavie 1

If you’re the citizen of any world city, you’re used to seeing ads just about everywhere. From cosmetics models staring back at the bus stop, to flashing electronic billboards advertising bubbly sugar water, it’s hard to avoid being bombarded by advertising – subliminal or not. French artist Etienne Lavie has a solution that will make artists happy and ad execs sad: fill the city with art. Lavie has imagined replacing the many billboards of Paris with classic artworks, from Renaissance to Impressionism. [Read more...]

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Huge Submarine Crashes Through the Streets of Milan

Friday 10.04.2013 , Posted by

sub-1

It’s not every day that we get to cover the PR campaign of an insurance company… that’s probably because nobody really gets excited about insurance and there ads are almost all predictable. That might have changed with this fantastically alluring piece from M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel. They staged an event that had hundreds staring with mouths agape at a massive submarine that seemingly went off course and surfaced through the streets of Milan. [Read more...]

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The 20 Best Volkswagen Ads from Their 1960s Campaign

Tuesday 09.03.2013 , Posted by

VW ads 1

When Mad Men’s Donald Draper chats about the 1960 Volkswagen ad with his team, he’s rightfully awed. This introduction of the bizarrely shaped auto to the American market was far from the norm. In those days, most car ads looked something like this or this, and while other companies were producing their largest cars ever – advertising “wide-track” steering and selling it with models sporting tuxedos and cocktail dresses – Volkswagen said we should “think small” and that their car was a “lemon.” [Read more...]

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Strap on Those Feet and Let’s Go Trekking! Bizarre Photo Manipulations Bend Reality

Thursday 08.01.2013 , Posted by

Hugh Kretschmer photo manipulations 1

Strap on those feet and let’s go trekking! What at first seems impossible, quickly becomes easy in Hugh Kretschmer’s bizarre photo manipulations. Feet grow laces like a pair of hiking boots, as do a pair of fist like boxing gloves; star shaped cookies become throwing stars, deeply embedded in a paper target; and auto mechanics become tools just like everything else hanging from the wall. [Read more...]

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Massive Cardboard Boombox Brings Beats to Zurich

Friday 06.07.2013 , Posted by

Bartek Elsner Cardboard Sculptures 2

Earlier this week we covered the wildly large book sculpture garden of Long-Bin Chen, and now we’re looking at a huge cardboard sculpture by german multi-disciplinary designer Bartek Elsner. Why? Because sometimes, bigger IS better! Here Elsner has created a boombox of monumental size, so large it fills his studio to capacity and dwarfs a DJ mixing beats in front of it. The tightly constructed piece was made as a promotion for Mini at the International Radio Festival in Zurich. It was designed to completely surround a Mini Clubman which acted as the internal sound system, so Elsner created the piece in modular fashion, allowing it to be built up block by block around its automotive counterpart. [Read more...]

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The Vancouver Aquarium’s Smart New Ad Campaign

Monday 06.03.2013 , Posted by

Vancouver Aquarium Advertisment Campaign 3

The Vancouver Aquarium is doing it right… especially when it comes to their recent ad campaigns. Using the lethal combo of interesting scientific facts and smart/funny ad placement, they are making a real splash around the Canadian city. You know you’ve got a hit campaign when people stop just to photograph your ads! [Read more...]

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Retro-Fantastic Posters from Mads Berg

Wednesday 05.15.2013 , Posted by

Mads Berg Illustrations 4

It’s hard to create more nostalgia than with the faded tones of a vintage advertising poster. Those glorious old ads push just the right buttons, bringing back memories of blissfully warm days, breathtaking views while traveling and good times spent with friends. Danish illustrator Mads Berg works with these classic influences, creating some of the most delicious retro posters we’ve seen. [Read more...]

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